Pasquale Designs a Disk Office with a Hole in the Middle
Tiffany — December 15, 2013 — Art & Design
References: hdxy.cn & my-architecture
Four years ago, Italian design company AM Project won a bid for an office building for an international architecture competition that took place in Guangzhou, China.
Designed by Milan-based architect Joseph Di Pasquale, the building will house the headquarters of chemical industrial group Hongda Xingye Guangdong and the world’s largest raw plastic stock exchange, the GDPE Guangdong Plastic Exchange. The structure is reminiscent of the iconic double jade disk that symbolizes the imperial emblem of a 2,000-year-old ancient Chinese dynasty that reigned on the same site of the disk-like structure. The space occupies around 85,000 square meters of land and is 130 meters high, with a giant gaping hole in the middle.
The landmark is situated near a river that acts as a mirror, reflecting the structure and produces the number ‘8,’ which is known to be a lucky number in China. The visual aesthetic of the number ‘8’ can also be interpreted as a symbol of infinity and longevity.
Designed by Milan-based architect Joseph Di Pasquale, the building will house the headquarters of chemical industrial group Hongda Xingye Guangdong and the world’s largest raw plastic stock exchange, the GDPE Guangdong Plastic Exchange. The structure is reminiscent of the iconic double jade disk that symbolizes the imperial emblem of a 2,000-year-old ancient Chinese dynasty that reigned on the same site of the disk-like structure. The space occupies around 85,000 square meters of land and is 130 meters high, with a giant gaping hole in the middle.
The landmark is situated near a river that acts as a mirror, reflecting the structure and produces the number ‘8,’ which is known to be a lucky number in China. The visual aesthetic of the number ‘8’ can also be interpreted as a symbol of infinity and longevity.
Trend Themes
1. Disk-inspired Architecture - Designers could create other buildings inspired by iconic cultural symbols to create striking landmarks.
2. Symbolic Aesthetics in Architecture - Architects could use symbolism to create visually, culturally, and spiritually significant structures.
3. Innovative Industrial Infrastructure - Businesses in heavy-industry sectors could pursue new, high-profile construction projects to augment their brand presence and influence.
Industry Implications
1. Architecture - Architect groups and firms can leverage the cultural significance of icons to create landmark buildings that leave a lasting impact on city landscapes.
2. Chemical Manufacturing - Chemical corporations could invest in giant, record-setting buildings as headquarters or manufacturing plants to make powerful statements to clients and investors.
3. Plastic Trading - Plastic trading businesses could create high-profile buildings to attract customers all while incorporating company branding within the design itself.
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