Offerpop's Activate Boosts Loyalty with User Creations
Laura McQuarrie — May 8, 2014 — Marketing
Activate by Offerpop is a new digital marketing platform that puts a focus on building brand loyalty and taps into mobile social marketing through user-generated content. The app gives marketers the tools to aggregate user-created content that’s spread all over social media into a highly visual gallery where the most dynamic ones can be highlighted. The multi-sized image galleries can be embedded in a number of places, including websites, product pages and Facebook.
As well as being a great way to develop a collection of consumer content, Activate by Offerpop is a great way to collect data on interaction and get a sense of what kinds of user creations are driving the most sales, click through directly to purchasable products and view real-time metrics.
As well as being a great way to develop a collection of consumer content, Activate by Offerpop is a great way to collect data on interaction and get a sense of what kinds of user creations are driving the most sales, click through directly to purchasable products and view real-time metrics.
Trend Themes
1. User-generated Content Platforms - Opportunity to disrupt traditional marketing strategies by allowing brands to showcase user-generated content to build brand loyalty.
2. Mobile Social Marketing Tools - Opportunity to disrupt traditional marketing strategies by creating mobile-based social marketing tools that allow brands to track user interactions in real-time.
3. Visual Aggregation Software - Opportunity to disrupt traditional marketing strategies by creating innovative software that visualizes user-generated content and displays it in a highly engaging and intuitive way.
Industry Implications
1. Marketing & Advertising - Marketing firms can use user-generated content to build brand loyalty and engage with consumers in a more meaningful way.
2. Social Media - Social media companies can leverage user-generated content by providing tools that showcase it in an intuitive way, thereby increasing engagement and retention.
3. Retail - Retailers can use user-generated content to showcase products and increase sales, while also engaging with customers in a more genuine and authentic way.
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