These Offensive Graphic T-shirts Come From Skate Mental
Jonathon Brown — February 12, 2013 — Fashion
References: skatemental & highsnobiety
Skate Mental has released its spring 2013 collection of offensive graphic t-shirts in an attempt to rile up some controversy ahead of its release.
Some of these t-shirts are more offensive than others, but all of them carry a certain abrasive youthfulness. For instance, one t-shirt features a weed leaf that’s filled in with pepperoni pizza. While this looks odd at first, it makes total sense because few things go better with weed than pizza.
Next, they have a shirt that plays on the Rastafarian name for God “Jah.” Just as you might say “God bless you,” a lot of Jamaican’s say “Jah bless you.” The catch on this slightly offensive graphic t-shirt comes in the image, which features a Rastafarian man sneezing beside the words.
All of these t-shirts can be found on SkateMental.com.
Some of these t-shirts are more offensive than others, but all of them carry a certain abrasive youthfulness. For instance, one t-shirt features a weed leaf that’s filled in with pepperoni pizza. While this looks odd at first, it makes total sense because few things go better with weed than pizza.
Next, they have a shirt that plays on the Rastafarian name for God “Jah.” Just as you might say “God bless you,” a lot of Jamaican’s say “Jah bless you.” The catch on this slightly offensive graphic t-shirt comes in the image, which features a Rastafarian man sneezing beside the words.
All of these t-shirts can be found on SkateMental.com.
Trend Themes
1. Offensive Graphic T-shirts - Skate Mental is banking on controversy by releasing its spring 2013 collection of offensive graphic t-shirts, representing opportunities disrupting the traditional clothing industry.
2. Weed Culture - The weed culture graphic t-shirt trend is growing, powered by a counterculture movement that creates disruptive innovation opportunities in various industries ranging from fashion to creative design.
3. Sneaker Culture - With a market size expected to hit $95.14 billion by 2025, Skate Mental's offensive graphic t-shirt collection presents an opportunity for brands to leverage sneaker culture and create disruptive innovation.
Industry Implications
1. Fashion Industry - The offensive graphic t-shirt trend creates disruptive innovation opportunities for the fashion industry by revolutionizing what is deemed as acceptable norms.
2. Creative Design Industry - Skate Mental's offensive graphic t-shirts represent disruptive innovation opportunities within the creative design industry by sparking creativity in graphic design.
3. Streetwear Industry - Skate Mental's offensive t-shirts are an opportunity for streetwear brands to take risks and innovate on what is culturally acceptable and take advantage of the growing streetwear market.
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