These Off Insect Repellent Ads Reassure You That You'll Blend in
Amelia Roblin — September 13, 2012 — Marketing
References: mayodigital.cl & adsoftheworld
These Off Insect Repellent ads depict scenes that you really wish the mosquitoes would see. The pair of prints stages a fisherman and a hiker amidst beautiful natural landscapes but the unusual thing about the images is the appearance of the main characters.
In the first advertisement, the boater is represented in the form of a large rock and in the second ad, the walker is a tree branch. Because of their equipment, you can tell that they are in fact human, yet they appear to awkwardly blend in with their surroundings.
The concept behind MayoDraftFCB's Off Insect Repellent ads seems to equate the bug spray brand to a sort of invisibility cloak. Wouldn't it be a luxury to not tempt the flies, much like a stone or a stick?
In the first advertisement, the boater is represented in the form of a large rock and in the second ad, the walker is a tree branch. Because of their equipment, you can tell that they are in fact human, yet they appear to awkwardly blend in with their surroundings.
The concept behind MayoDraftFCB's Off Insect Repellent ads seems to equate the bug spray brand to a sort of invisibility cloak. Wouldn't it be a luxury to not tempt the flies, much like a stone or a stick?
Trend Themes
1. Nature-masquerading Advertising - Opportunity to develop ad campaigns that make consumers feel as though they blend into natural environments with the use of innovative visual techniques.
2. Invisible Insect Repellents - Opportunity to develop insect repellents that allow consumers to blend into their natural surroundings without being bothered by insects.
3. Disruptive Invisibility Products - Opportunity to develop products that make the user invisible or difficult to detect in their natural surroundings.
Industry Implications
1. Outdoor Recreation - Opportunity for outdoor recreation companies to incorporate nature-masquerading themes in their branding and marketing campaigns.
2. Insect Repellent - Opportunity for insect repellent companies to develop and promote products that are marketed as invisibility cloaks for consumers in outdoor settings.
3. Military and Defense - Opportunity for the development of disruptive invisibility technology with applications for military and defense operations.
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