This Oddbins Chimps Ad Has Chimps Decorating a Store
leewashington — November 30, 2016 — Marketing
British liquor store Oddbins decided to take an unconventional approach in its latest Christmas ad campaign. Rather than the usual sentimental approach, the spot centers around twelve chimps of Christmas, who break in to a store to give it a Christmas makeover.
Oddbins Marketing Manager, Lyndsey Gibbons, said: “The message in our video is simple: Not caring about Christmas is not an option. Everyone needs to give a sh*t and our Chimps in the video really make that point in the only way they know how – through flinging their poop.”
Oddbins is getting a reputation for its unconventional low-budget Christmas videos and this year's ad is no different – when the unimpressed store manager arrives in the morning, the Chimps chuck their own fecal matter at him.
Oddbins Marketing Manager, Lyndsey Gibbons, said: “The message in our video is simple: Not caring about Christmas is not an option. Everyone needs to give a sh*t and our Chimps in the video really make that point in the only way they know how – through flinging their poop.”
Oddbins is getting a reputation for its unconventional low-budget Christmas videos and this year's ad is no different – when the unimpressed store manager arrives in the morning, the Chimps chuck their own fecal matter at him.
Trend Themes
1. Unconventional Ad Campaigns - Companies are opting for unconventional ad campaigns like using chimpanzees to decorate a store in their holiday ad campaigns.
2. Low-budget Ad Campaigns - Companies are exploring low-budget ad campaigns to increase engagement with their target audience, similar to Oddbins' low-budget chimpanzee Christmas party ad.
3. Humorous Ad Campaigns - Using humor in ad campaigns has become a popular trend for companies, as seen in Oddbins' chimpanzee Christmas party ad, which has received widespread attention and engagement on social media.
Industry Implications
1. Alcohol Industry - The alcohol industry can benefit from unconventional ad campaigns that appeal to audiences and stand out from traditional ads.
2. Retail Industry - Retail companies can explore low-budget and humorous ad campaigns to differentiate themselves from competitors and increase brand awareness.
3. Marketing Industry - The marketing industry can embrace unconventional and low-budget ad campaigns that use humor to increase engagement and connect with audiences.
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