Pretty Pastry Packaging
Alex Covert — September 2, 2007 — Art & Design
References: green-house.co.jp & akihabaranews
GreenHouse, a company specialized predominantly in computer accessories, has shot their product offering into the world of bath and bubbles. They now offer novelty sponges that are packaged to look like cakes, mousse, and pies. Sure. OK. Call it diversification.
Implications - Commercials and posters may get people interested in what a company's selling, but product packaging is what really intrigues consumers. It attracts attention in stores and it's physically there for customers to see in reality as opposed to on TV. Businesses can be as creative as they want as they market in the media, but they have to be aware that once their product is in store, it must have the same eye-catching effect without the illusion of TV and photoshopped images.
Implications - Commercials and posters may get people interested in what a company's selling, but product packaging is what really intrigues consumers. It attracts attention in stores and it's physically there for customers to see in reality as opposed to on TV. Businesses can be as creative as they want as they market in the media, but they have to be aware that once their product is in store, it must have the same eye-catching effect without the illusion of TV and photoshopped images.
Trend Themes
1. Novelty Packaging - Opportunity for companies to differentiate their products by creating visually appealing and unique packaging designs.
2. In-store Marketing - Opportunity for businesses to invest in impactful in-store marketing strategies to attract and engage customers.
3. Physical Product Experience - Opportunity for companies to focus on providing a tactile and visually stimulating product experience for customers to enhance brand perception and loyalty.
Industry Implications
1. Consumer Goods - Consumer goods companies can explore innovative packaging solutions to stand out on store shelves and capture customer attention.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to create effective in-store marketing campaigns that drive consumer interest and boost sales.
3. Retail - Retailers can leverage creative product displays and packaging to create a captivating in-store shopping experience for customers.
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