Custom SLR's Odd Christmas Tree Was Constructed from Tripods
Laura McQuarrie — December 28, 2013 — Marketing
For Christmas this year, Custom SLR decided to build a odd Christmas tree totally made out of tripods, although it is quit fitting since it sells a range of photography products.
The festive Christmas tree was made up of over 40 stacked tripods, which took over 14 hours to assemble and decorate with 300 ornaments and 486' of garland. When it was finished, the tripod Christmas tree stood a massive 17.4' above the ground.
As well as being a totally festive stunt, after the tree was dismantled, all of the decorations on the tree were donated to the Salvation Army, the tripods went to afterschool and nonprofit photography programs. In total, Custom SLR's dontions amounted to about $10,000, which is definitely in the spirit of giving.
The festive Christmas tree was made up of over 40 stacked tripods, which took over 14 hours to assemble and decorate with 300 ornaments and 486' of garland. When it was finished, the tripod Christmas tree stood a massive 17.4' above the ground.
As well as being a totally festive stunt, after the tree was dismantled, all of the decorations on the tree were donated to the Salvation Army, the tripods went to afterschool and nonprofit photography programs. In total, Custom SLR's dontions amounted to about $10,000, which is definitely in the spirit of giving.
Trend Themes
1. Photography-themed Christmas Decorations - The use of tripods to create a Christmas tree opens up opportunities for photographers and photography enthusiasts to create unique and customized decorations.
2. Sustainable Holiday Initiatives - The donation of decorations and tripods to afterschool and nonprofit photography programs showcases the growing trend of sustainability in holiday celebrations and the potential for businesses to engage in socially responsible practices.
3. Creative Corporate Philanthropy - Custom SLR's donation of over $10,000 worth of decorations and tripods to the Salvation Army and photography programs demonstrates the power of incorporating philanthropy into a company's brand identity and engaging in innovative ways to give back to the community.
Industry Implications
1. Photography - The use of tripods in creating a Christmas tree highlights the potential for photography-related businesses to explore the intersection of their industry with holiday decor and create unique products or services.
2. Sustainable Retail - The emphasis on sustainability and donations in Custom SLR's holiday initiative presents an opportunity for retailers to incorporate eco-friendly practices and social impact initiatives into their business models for the holiday season.
3. Corporate Social Responsibility - Custom SLR's creative philanthropic approach showcases the potential for businesses across various industries to integrate social responsibility into their core values, enhancing their brand image and connecting with customers on a deeper level.
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