Obama '08: The Official iPhone Application
Ayman — October 3, 2008 — Social Good
References: my.barackobama
While Sarah Palin struggled to answer important questions about her stance on political issues such as the Bush doctrine and her running mate’s record, the official Obama campaign is so confident in Barack Obama they released an official free iPhone and iPod touch application that gives voters detailed and comprehensive understanding of Obama’s positions on important issues. It also provides instant local and national campaign news, photos, and video on the go.
In addition to receiving news and updates about the Obama campaign, the applications provides easy volunteering tools for those who want to be proactive and support Obama. The “Call friends” feature rearranges and prioritizes your contacts by key battleground states.
The most important feature however is “Issues”, which provides direct and clear facts about Barack Obama and Joe Biden’s positions and plans on the essential issues.
In addition to receiving news and updates about the Obama campaign, the applications provides easy volunteering tools for those who want to be proactive and support Obama. The “Call friends” feature rearranges and prioritizes your contacts by key battleground states.
The most important feature however is “Issues”, which provides direct and clear facts about Barack Obama and Joe Biden’s positions and plans on the essential issues.
Trend Themes
1. Mobile Political Campaigning - There is potential for politicians to create more mobile applications to reach younger and more digitally-dependent voting demographics.
2. Personalized Political Engagement - Politicians could use personalized features such as rearranged and prioritized contacts by key battleground states to better engage voters and encourage activism.
3. Campaign Communication Platforms - Developing user-friendly digital platforms where voters can receive up-to-date news and information on political campaigns could revolutionize the way elections are run.
Industry Implications
1. Technology - Integrating new technology with politics presents a significant opportunity for creating specialized applications and platforms that improve political campaigning and engagement.
2. Media - Digital media outlets can partner with political campaigns to provide news and updates in a more accessible and convenient format, increasing their reach and engagement with voters.
3. Marketing - Marketing agencies can leverage mobile campaign apps, personalized features and other digital platforms to create data-driven solutions that optimize and improve political campaign performance.
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