6 Obama Designs
Cecilia Biemann — October 17, 2008 — Fashion
References: etsy
Barack Obama’s image has appeared on a lot of clothing lately. But if you have already built your Obama t-shirt collection and are now on the hunt for some savvy Barack-inspired accessories to further display your allegiance, this collection of Obama accessories may include that must-have piece you have been waiting for.
Why not get one of each and deck yourself out in Obama-inspired pieces from head to toe. Now that’s dedication!
Implications - Barack Obama represents what some would call a political celebrity. Essentially, North America has not seen such a phenomenon firsthand since JFK; however, the strategy works. Just as with a brand, politicians need to seem trustworthy and likable if consumers or citizens are expected to respond positively.
Why not get one of each and deck yourself out in Obama-inspired pieces from head to toe. Now that’s dedication!
Implications - Barack Obama represents what some would call a political celebrity. Essentially, North America has not seen such a phenomenon firsthand since JFK; however, the strategy works. Just as with a brand, politicians need to seem trustworthy and likable if consumers or citizens are expected to respond positively.
Trend Themes
1. Political Celebrity Phenomenon - The rise of political figures as celebrities presents opportunities for brands to collaborate with politicians and create products that appeal to dedicated followers.
2. Personalized Political Accessories - The demand for unique and personalized political accessories allows businesses to offer customized products that cater to supporters' individual preferences.
3. Political Branding - The trend of political branding opens up possibilities for marketers to develop and promote merchandise that connects with the values and ideals of a specific political figure.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands can capitalize on the growing popularity of political accessories by collaborating with politicians to create exclusive collections.
2. Jewelry and Accessories - The jewelry and accessories industry can tap into the market of political enthusiasts by offering stylish and statement-making accessories that allow individuals to display their political allegiance.
3. Marketing and Advertising - Marketing and advertising agencies can work with political figures to develop branding strategies and promotional campaigns that leverage the political celebrity phenomenon and create strong connections with supporters.
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