Starbucks Has Debuted an Oat Milk Version of Its For-Home Cold Drinks
Colin Smith — January 25, 2022 — Lifestyle
Starbucks has released an oat milk Frappuccino to add to its for-home cold Frappuccino drinks. The Starbucks bottled frappuccino beverages can be found at most grocery stores, convenience stores, and any other retail location that commonly sells refrigerated drinks. While Starbucks has previously offered an array of flavors for its bottled Frappuccinos, its only dairy-free options were either milkless or almond milk-based.
The oat milk Frappuccinos will also be available in several flavors from 'Caramel Waffle Cookie' to 'Dark Chocolate Brownie.' On top of this, Starbucks has also debuted an oat milk-based version of its for-home cold brews, so if you aren't as much of a fan of the super-sweet Frappuccinos, these drinks are for you. These bottled oat milk Frappuccinos and oat milk cold brews will roll out to retailers throughout 2022.
Image Credit: Starbucks
The oat milk Frappuccinos will also be available in several flavors from 'Caramel Waffle Cookie' to 'Dark Chocolate Brownie.' On top of this, Starbucks has also debuted an oat milk-based version of its for-home cold brews, so if you aren't as much of a fan of the super-sweet Frappuccinos, these drinks are for you. These bottled oat milk Frappuccinos and oat milk cold brews will roll out to retailers throughout 2022.
Image Credit: Starbucks
Trend Themes
1. Plant-based Beverages - Opportunity for companies to expand their beverages portfolio to cater to increasing consumer demand for plant-based options.
2. Retail Partnerships - Potential for retailers to partner with Starbucks to offer exclusive oat milk-based Frappuccino and cold brew products.
3. Packaging Innovations - Possibility for companies to innovate packaging in the ready-to-drink beverage industry to reduce waste and improve sustainability.
Industry Implications
1. Food & Beverage - Industry players can invest in research and development of oat milk-based drinks to attract new consumers.
2. Retail - Opportunity for retailers to stock oat milk-based ready-to-drink Frappuccinos and cold brews to meet the increasing demand for plant-based options.
3. Packaging - Packaging companies can explore sustainable packaging solutions to meet the growing demand for eco-friendly packaging in the ready-to-drink beverage industry.
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