Oakley Frogskin Chandelier Builds Buzz for the Opening of Oakley London
Michael Hines — April 17, 2011 — Fashion
References: radcollector
Oakley has decided to celebrate the opening of its latest flagship store in London by creating the Oakley Frogskin Chandelier. The Oakley Frogskin Chandelier is made up of over 4,000 pairs of Oakley's iconic Frogskin sunglasses.
The whole shebang is illuminated by a color-changing bulb, which only makes an awesome and original piece more awesome. Oakley's London flagship store is also home to a 25-foot metal angel and a custom-built laboratory. With all this artwork, it is way too easy to get distracted from the store's main attraction: its sunglasses. Here's hoping that retailers take a cue from Oakley and start constructing unique works of art out of their products. I would love to see a gigantic Nike shoe made up of regular-sized Nikes. That one is on the house, Nike.
The whole shebang is illuminated by a color-changing bulb, which only makes an awesome and original piece more awesome. Oakley's London flagship store is also home to a 25-foot metal angel and a custom-built laboratory. With all this artwork, it is way too easy to get distracted from the store's main attraction: its sunglasses. Here's hoping that retailers take a cue from Oakley and start constructing unique works of art out of their products. I would love to see a gigantic Nike shoe made up of regular-sized Nikes. That one is on the house, Nike.
Trend Themes
1. Product-inspired Art Installations - As seen in the Oakley Frogskin Chandelier, retailers can create unique art installations using their own products as the main medium.
2. Innovative Store Design - The Oakley London flagship store's 25-foot metal angel and custom-built laboratory showcase the potential for innovative and eye-catching store design.
3. Sustainable Fashion Art - By repurposing or upcycling materials in fashion, sustainable art installations can be created - such as the Oakley Frogskin Chandelier.
Industry Implications
1. Eyewear Retail - Eyewear retailers can take inspiration from Oakley and construct unique art installations out of their products to drive sales.
2. Retail Design - The success of the Oakley London flagship store showcases the potential for innovative and eye-catching retail store designs.
3. Sustainable Fashion - Fashion brands can create sustainable art installations by repurposing or upcycling materials, such as the Oakley Frogskin Chandelier.
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