Milk Makeup x Awake NY Created the NYC Summer Survival Kit
Katherine Pendrill — August 6, 2023 — Fashion
References: hypebae
The beauty brand Milk Makeup has teamed up with fashion brand Awake NY to launch the ultimate cosmetics collection for New Yorkers: the NYC Summer Survival Kit.
The NYC Summer Survival Kit is a three-product collection that is designed for anyone tough enough to brave the streets of New York City in the summertime. The collection specifically features a hand cream, body butter, and lip balm, but these are no bodega-esque basics. Each product has been elevated with 90% natural ingredients that are designed to soothe and protect the skin. As Milk Makeup’s Co-Founder Madzack Rassi explains, "The products we chose are NYC essentials, something people need and use daily. We have all endured so much over the past few years, which is why we wanted to celebrate health and wellness in our city with our people.”
Milk Makeup x Awake NY's NYC Summer Survival Kit can be purchased as a set or as individual products from Milk Makeup and Awake NY’s website, or in-store.
Image Credit: Milk Makeup x Awake NY, hypebae
The NYC Summer Survival Kit is a three-product collection that is designed for anyone tough enough to brave the streets of New York City in the summertime. The collection specifically features a hand cream, body butter, and lip balm, but these are no bodega-esque basics. Each product has been elevated with 90% natural ingredients that are designed to soothe and protect the skin. As Milk Makeup’s Co-Founder Madzack Rassi explains, "The products we chose are NYC essentials, something people need and use daily. We have all endured so much over the past few years, which is why we wanted to celebrate health and wellness in our city with our people.”
Milk Makeup x Awake NY's NYC Summer Survival Kit can be purchased as a set or as individual products from Milk Makeup and Awake NY’s website, or in-store.
Image Credit: Milk Makeup x Awake NY, hypebae
Trend Themes
1. Collaborative Skincare Collections - Milk Makeup x Awake NY created the NYC Summer Survival Kit, a three-product collection that celebrates health and wellness with natural ingredients.
2. Locally-inspired Cosmetics - The NYC Summer Survival Kit is designed specifically for New Yorkers, providing essentials for tough city summers.
3. Online and In-store Purchasing - The NYC Summer Survival Kit can be purchased as a set or individually from Milk Makeup and Awake NY's website, or in-store.
Industry Implications
1. Beauty and Cosmetics - The NYC Summer Survival Kit represents the intersection of beauty and wellness, appealing to consumers seeking natural and effective skincare solutions.
2. Fashion - The collaboration between Milk Makeup and Awake NY creates an opportunity for fashion brands to enter the beauty space, offering cosmetics tailored to their target audience.
3. E-commerce - With the availability of online and in-store purchasing options, the NYC Summer Survival Kit taps into the growing trend of convenient and seamless shopping experiences for consumers.
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