Undo for Tomorrow's Nuven Style Repurposes Discarded Party Balloons
Laura McQuarrie — June 2, 2021 — Eco
Nuven is a vegan sneaker style from shoe brand Undo for Tomorrow that has colorful soles thanks to the use of materials like discarded party balloons and rubber tire leftovers. The Lisbon-based shoe brand also incorporates sustainable materials such as bamboo lining, Amazon Rainforest rubber for the toe caps, recycled plastic for the outer component and castor oil for the insole.
The gender-neutral sneakers can be found in four colorways: Vanilla Rainbow, Desert Camel, Dark Grey and Black Bird.
When conceptualizing the sneakers, the brand was set on offering the comfort of a performance sneaker with the style of a casual shoe. The lightweight and water-repellent Neuven sneakers are being introduced on Indiegogo, where they have already exceeded their crowdfunding goal thanks to the support of hundreds of backers.
The gender-neutral sneakers can be found in four colorways: Vanilla Rainbow, Desert Camel, Dark Grey and Black Bird.
When conceptualizing the sneakers, the brand was set on offering the comfort of a performance sneaker with the style of a casual shoe. The lightweight and water-repellent Neuven sneakers are being introduced on Indiegogo, where they have already exceeded their crowdfunding goal thanks to the support of hundreds of backers.
Trend Themes
1. Upcycled Sneakers - There are opportunities for footwear and fashion brands to explore the potential of repurposing discarded materials into sustainable products like sneakers, creating a unique and eco-friendly product line.
2. Sustainable Materials - Numerous industries can benefit from incorporating eco-friendly and sustainable materials like bamboo, Amazon Rainforest rubber, and recycled plastic, providing a great sustainability practice to attract conscious customer segments.
3. Crowdfunding Campaigns - Businesses can leverage the power of crowdfunding platforms like Indiegogo to raise capital and promote their sustainable products, allowing sustainable-focused brands to gain early traction and set themselves apart from competitors.
Industry Implications
1. Footwear - In addition to the use of eco-friendly and upcycled materials, the footwear industry can benefit from shifting to sustainable and ethical production practices, creating a brand image that resonates with environmentally conscious consumers.
2. Fashion - Fashion brands have the opportunity to incorporate sustainable practices within their designs and operations, promoting eco-friendly and fair-trade practices while creating unique style pieces that captivate the interests of more conscious customers.
3. Eco-friendly Products - Comprising biodegradable, recycled, and upcycled products, the eco-friendly product industry caters to consumers who prioritize environment-friendly products over conventional ones. This industry has tremendous potential, considering the growing focus on sustainability to save the planet's resources.
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