Nutropolitan Museum of Art Displays the Culinary Craft of Condiments
Amelia Roblin — March 21, 2011 — Marketing
References: ilovepeanutbutter & coolbusinessideas
Learning about archaeology or sculpture aren't the only ways to soak up a little culture; rather, the Nutropolitan Museum of Art offers a way to explore a common passion as form of culinary craft.
Lee Zalben of New York City's 'Peanut Butter & Co.' has, for three days, taken the prized creations of his cafe's kitchen to the Openhouse Gallery of Mulberry Street. The homey diner is famous for churning out an extensive selection of peanut butter sandwiches, incorporating unconventional ingredients from white chocolate and bacon to pickles and Pez.
This year's March event turned a favorite meal into a museum exhibit, complete with fun facts about the bread spread and the guest appearance of a peanut farmer. The Nutropolitan Museum of Art must have enticed a crowd of even the most reluctant gallery-goers.
Lee Zalben of New York City's 'Peanut Butter & Co.' has, for three days, taken the prized creations of his cafe's kitchen to the Openhouse Gallery of Mulberry Street. The homey diner is famous for churning out an extensive selection of peanut butter sandwiches, incorporating unconventional ingredients from white chocolate and bacon to pickles and Pez.
This year's March event turned a favorite meal into a museum exhibit, complete with fun facts about the bread spread and the guest appearance of a peanut farmer. The Nutropolitan Museum of Art must have enticed a crowd of even the most reluctant gallery-goers.
Trend Themes
1. Pop-up Museums - Opportunity for themed events and interactive experiences that engage consumers and promote brands.
2. Food Tourism - Opportunity for cities to create culinary destinations and experiences, attracting tourists and supporting local businesses.
3. Unconventional Ingredients - Opportunity for food companies to innovate by incorporating non-traditional ingredients into traditional food products.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and cafes to create unique menu items and experiences that attract customers and promote brand identity.
2. Tourism and Hospitality - Opportunity for cities and businesses to promote culinary destinations, creating a unique and memorable tourism experience.
3. Marketing and Advertising - Opportunity for brands to create unique and engaging events and campaigns that resonate with consumers and promote brand identity.
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