The Nutcase Watermelon Helmet Offers Fruity Cranial Security
Amelia Roblin — July 18, 2011 — Autos
References: nutcasehelmets & 7gadgets
Looks don't matter so much when it comes to sporting equipment with a priority for protection and practicality, but it's impossible to ignore the palatable appearance of the Nutcase Watermelon Helmet.
The maker of the Street Collection Gen2 bicycle helmet is known for manufacturing an extensive and unusual selection of peculiar-looking precautionary headgear, and it's items like this that set such products apart from competing companies'. Once the safety presentation has been made, consumers choose their protective wear based on visually iconic qualities.
Few padded hats could embrace the iconic concept as well as the Nutcase Watermelon Helmet does, given that in shape and size, the gear is already primed for a paint job to disguise it as the delicious tropical fruit. The addition of dark and light green stripes to this safety shell makes the wearer look like he's sporting sweet cucurbitaceae on his head.
The maker of the Street Collection Gen2 bicycle helmet is known for manufacturing an extensive and unusual selection of peculiar-looking precautionary headgear, and it's items like this that set such products apart from competing companies'. Once the safety presentation has been made, consumers choose their protective wear based on visually iconic qualities.
Few padded hats could embrace the iconic concept as well as the Nutcase Watermelon Helmet does, given that in shape and size, the gear is already primed for a paint job to disguise it as the delicious tropical fruit. The addition of dark and light green stripes to this safety shell makes the wearer look like he's sporting sweet cucurbitaceae on his head.
Trend Themes
1. Fruit-inspired Safety Gear - Opportunity to create a line of protective gear inspired by different fruits, catering to consumers looking for visually unique products with added safety features.
2. Iconic Design as a Selling Point - Opportunity for companies to differentiate themselves by creating products with unique and visually iconic designs that set them apart from competitors.
3. Consumer Preference for Visually Appealing Gear - Opportunity to create products that prioritize both practicality and appearance, recognizing that consumers' purchasing decisions are often influenced by the latter.
Industry Implications
1. Sports Equipment - Opportunity for sports equipment companies to innovate and differentiate their products with visually unique designs that prioritize safety.
2. Outdoor Gear - Opportunity for outdoor gear companies to create visually appealing and protective headgear for consumers looking for both style and safety features.
3. Fashion Accessories - Opportunity for fashion companies to create protective headgear that cater to both practicality and appearance, recognizing that consumers prioritize uniqueness and visually iconic designs in their purchases.
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