Nurishment Original's 'Anniversary Arcade' Contest Offers Tech Prizes
Jana Pijak — May 16, 2016 — Marketing
References: nurishmentarcade & thedrum
Nurishment Original's 'Anniversary Arcade' contest celebrates the healthy milk brand's 35th birthday. The contest invites young and health-conscious consumers to participate for a chance to win one of 100 prizes that range from tech to branded merchandise.
In addition to getting a chance to win Beats by DRE headphones, participants can get their hands on a new iPhone or a PS4 gaming console along with branded gym merchandise that boasts Nurishment Original's branding.
This Anniversary Arcade promotion is not only a clever way to commemorate 35 years of the healthy milk brand but also targets young consumers with a gamified experience that is both interactive and memorable. The promotion gives participants a chance to win popular electronic devices and requires them to simply enter a code found on purchased bottles
In addition to getting a chance to win Beats by DRE headphones, participants can get their hands on a new iPhone or a PS4 gaming console along with branded gym merchandise that boasts Nurishment Original's branding.
This Anniversary Arcade promotion is not only a clever way to commemorate 35 years of the healthy milk brand but also targets young consumers with a gamified experience that is both interactive and memorable. The promotion gives participants a chance to win popular electronic devices and requires them to simply enter a code found on purchased bottles
Trend Themes
1. Gamified Promotions - More brands could create gamified promotions to create interactive and memorable experiences for consumers.
2. Tech Prizes - Adding tech prizes to promotions could attract younger consumers who are interested in technology.
3. Branded Merchandise - Including branded merchandise as part of a promotion could help increase brand awareness and loyalty among consumers.
Industry Implications
1. Food and Beverage - Gamified promotions like Nurishment Original's Anniversary Arcade could be adapted by other food and beverage brands to reach a wider audience and increase sales.
2. Consumer Electronics - Providing tech prizes as part of promotions could promote new electronic products and attract young consumers who are interested in technology.
3. Sporting Goods - Including branded gym merchandise as part of promotions could attract fitness enthusiasts and promote healthy lifestyles.
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