Nike Created a Tribute Sneaker for the Nuit Blanche Toronto Show
Riley von Niessen — September 30, 2016 — Fashion
References: nike & highsnobiety
An annual, city-wide event that's open to the public, Nuit Blanche Toronto is one of the northern city's most anticipated happenings each year.
Spanning from sunrise to sunset on the 1st of October, it gives locals and visitors the chance to explore parts of the city they don't often venture to check out some of the latest and greatest in contemporary artwork. In order to commemorate this, Nike released a new Air Max 90 that features a collage of Canadian-themed illustrations.
Other embellishments include gold-tipped shoelaces and a plate of the same tone that lavishly reads "Toronto." In addition, the city's area code is featured near the top of the upper. In order to keep the release exclusive to those who'll be celebrating Nuit Blanche Toronto, the sneakers will only be available from the recently opened Nordstrom in the Eaton Centre.
Spanning from sunrise to sunset on the 1st of October, it gives locals and visitors the chance to explore parts of the city they don't often venture to check out some of the latest and greatest in contemporary artwork. In order to commemorate this, Nike released a new Air Max 90 that features a collage of Canadian-themed illustrations.
Other embellishments include gold-tipped shoelaces and a plate of the same tone that lavishly reads "Toronto." In addition, the city's area code is featured near the top of the upper. In order to keep the release exclusive to those who'll be celebrating Nuit Blanche Toronto, the sneakers will only be available from the recently opened Nordstrom in the Eaton Centre.
Trend Themes
1. City-themed Sneakers - Disruptive innovation opportunity: Collaborate with local artists to create sneakers that pay tribute to different cities, generating excitement and exclusivity for sneaker enthusiasts.
2. Limited Edition Releases - Disruptive innovation opportunity: Create limited edition sneaker releases tied to specific events or locations, appealing to collectors and creating a sense of urgency to purchase.
3. Collaborative Artwork - Disruptive innovation opportunity: Partner with artists to create collaborative artwork for sneakers, combining fashion and art to attract a broader audience.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity: Incorporate artistic elements and collaborations into footwear designs to attract a diverse range of consumers.
2. Fashion Industry - Disruptive innovation opportunity: Integrate limited edition and city-themed releases into fashion collections, creating buzz and attracting fashion enthusiasts.
3. Art Industry - Disruptive innovation opportunity: Explore collaborations with fashion brands to showcase artwork on new platforms like sneakers, merging art and commerce.
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