Nudestix's Nudeskin Provides the Base for No-Makeup Makeup
Laura McQuarrie — October 7, 2020 — Fashion
The creators of Nudestix are introducing Nudeskin, which shares solutions that are cost-effective and suitable for all skin types. As co-founder Taylor Frankel told Allure, "Everything is about skin renewal, from the cleansers all the way to exfoliants, the toners, and the moisturizer." As such, all of the products are made with AHAs or other brightening ingredients such as lemon oil, papaya extract, apple, pomegranate extracts or niacinamide.
The first five Nudeskin products, a cleansing balm, gel cleanser, exfoliating toner, moisturizer and an acid micro-peel, are all vegan and they boast colorful packaging. While the oilve oil-based Citrus Clean Balm & Makeup Melt is effective for cleansing, brightening and softening the skin, the lightweight and antioxidant-packed Citrus-C Mask & Daily Moisturizer shares the benefits of yuzu and anti-inflammatory turmeric.
Image Credit: Nudestix
The first five Nudeskin products, a cleansing balm, gel cleanser, exfoliating toner, moisturizer and an acid micro-peel, are all vegan and they boast colorful packaging. While the oilve oil-based Citrus Clean Balm & Makeup Melt is effective for cleansing, brightening and softening the skin, the lightweight and antioxidant-packed Citrus-C Mask & Daily Moisturizer shares the benefits of yuzu and anti-inflammatory turmeric.
Image Credit: Nudestix
Trend Themes
1. Skin Renewal Solutions - Disruptive innovation opportunity: Develop affordable skincare products that promote skin renewal using AHAs and brightening ingredients such as lemon oil and papaya extract.
2. Vegan Skincare - Disruptive innovation opportunity: Create a line of vegan skincare products with colorful packaging, targeting consumers who prefer cruelty-free options.
3. Antioxidant-infused Moisturizers - Disruptive innovation opportunity: Formulate lightweight moisturizers enriched with antioxidants like yuzu and turmeric to combat inflammation and promote youthful-looking skin.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunity: Introduce cost-effective and dermatologist-approved skincare products suitable for all skin types, focusing on skin renewal and brightening ingredients.
2. Vegan Beauty Industry - Disruptive innovation opportunity: Tap into the growing demand for vegan skincare products by offering a wide range of cruelty-free options with vibrant and appealing packaging.
3. Natural Skincare Industry - Disruptive innovation opportunity: Develop natural and organic moisturizers infused with antioxidants, catering to consumers seeking anti-inflammatory solutions for their skincare routines.
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