These Now TV on Demand Ads are Visually Stunning
Leslie Chen — June 12, 2013 — Marketing
References: facebook & adsoftheworld
I remember the days when I had to be home at a specific time in order to catch that show or movie, but these ads for Now TV on Demand illustrate how things have changed for the better.
Advertising agency Talent in Sao Paulo, Brazil has created four new ads to show how freeing it can be to have the power to turn on your TV and watch exactly what you want, when you want. The ads are centered on the idea of freeing your movies, with each image depicting a different film while a TV schedule grid is placed on top to show how constricting a set timetable can be.
These Now TV on Demand ads work well because they give new life to movie characters while effectively selling their product.
Advertising agency Talent in Sao Paulo, Brazil has created four new ads to show how freeing it can be to have the power to turn on your TV and watch exactly what you want, when you want. The ads are centered on the idea of freeing your movies, with each image depicting a different film while a TV schedule grid is placed on top to show how constricting a set timetable can be.
These Now TV on Demand ads work well because they give new life to movie characters while effectively selling their product.
Trend Themes
1. On-demand Entertainment - Increased access to on-demand entertainment is creating opportunities to visually reinvigorate existing content for campaigns
2. Streaming Service Marketing - Marketing campaigns for streaming services are creatively emphasizing the freedom and flexibility of their products
3. Visual Advertising - Visual ads are becoming increasingly popular in highlighting the benefits of streaming services over traditional TV scheduling
Industry Implications
1. Entertainment Streaming Services - Entertainment streaming services can emphasize the freedom of their on-demand products over traditional TV scheduling to attract more customers
2. Digital Marketing Advertising Agencies - Agencies specializing in digital marketing and advertising can capitalize on the trend of producing visually stunning ads for the streaming entertainment industry
3. Film Production Companies - Independent film production companies can benefit from increased visibility by partnering with streaming services to create new campaigns and keep content in the public eye
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