NOVA by Enaura's Elevated Experience Suits the Modern Bride
Laura McQuarrie — February 2, 2022 — Lifestyle
References: novabridal & prnewswire
NOVA by Enaura is a standalone online wedding dress shopping experience and it sets itself apart as a shopping platform that brings the "full-service wedding dress and accessory shopping experience into the home." With intuitive body measurement techniques and at-home try-on options, brides and their loved ones are supported with elevated experiences that are focused on comfort and accuracy.
Enaura Bridal got its start in 2013 and this new venture introduces a capsule collection of wedding gowns for the modern bride that are sleek, elegant and minimalist. With styles ranging from $2,000 to $3,000, NOVA by Enaura delivers on customizable, made-to-order gowns.
Enaura Bridal founder Sohil Mistry says, "To date there has not been an e-commerce platform that offered an end-to-end online shopping experience for bridal wear. With NOVA by Enaura, we have set our sights on designing and creating a full-service, online retail space for brides looking for that sensory bridal gown shopping experience from the comfort of their home."
Enaura Bridal got its start in 2013 and this new venture introduces a capsule collection of wedding gowns for the modern bride that are sleek, elegant and minimalist. With styles ranging from $2,000 to $3,000, NOVA by Enaura delivers on customizable, made-to-order gowns.
Enaura Bridal founder Sohil Mistry says, "To date there has not been an e-commerce platform that offered an end-to-end online shopping experience for bridal wear. With NOVA by Enaura, we have set our sights on designing and creating a full-service, online retail space for brides looking for that sensory bridal gown shopping experience from the comfort of their home."
Trend Themes
1. At-home Bridal Shopping - Online platforms that recreate the full wedding dress shopping experience remotely, offering customization and convenience.
2. Virtual Fitting Technologies - Innovative tools that accurately take body measurements, enabling customers to virtually try on products for a perfect fit.
3. Affordable Luxury Bridal Wear - Trend towards budget-conscious, yet high-quality and customizable wedding gowns for the modern bride.
Industry Implications
1. E-commerce - Online retail platforms can expand their selection to include comprehensive bridal wear, targeting brides seeking convenience and flexibility.
2. Fashion Tech - Companies specializing in creating virtual fitting and body measurement technologies have opportunities for growth in the bridal wear market.
3. Bridal Fashion - Wedding gown designers and brands can optimize their production processes and focus on affordable luxury to cater to budget-conscious brides.
1.2
Score
Popularity
Activity
Freshness
