Rita Botelho and Philipp Grundhofer's Nothing to Hide Rug is Modern
Jana Pijak — June 3, 2014 — Art & Design
References: atelierabroad & mocoloco
The 'Nothing to Hide' carpet by designers Rita Botelho and Philipp Grundhofer features a fun and clever design. The modern rug accessory is inspired by the popular expression 'sweep under the rug', a phrase "used in situations where people want to hide something negative from the others".
Rejecting the phrase's negative associations, the ‘Nothing to Hide’ carpettransforms the expression into something positive. The result is a range of dark green, navy, grey and blue designs that are accented with hidden flaps of color.
The flaps are brighter and more florescent than their backdrop and resemble a rug that has been folded over. These semi-circular carpets unexpected color combinations and transform round shapes with added linear edges. All rugs are handmade in Portugal in collaboration with Desistart Group.
Rejecting the phrase's negative associations, the ‘Nothing to Hide’ carpettransforms the expression into something positive. The result is a range of dark green, navy, grey and blue designs that are accented with hidden flaps of color.
The flaps are brighter and more florescent than their backdrop and resemble a rug that has been folded over. These semi-circular carpets unexpected color combinations and transform round shapes with added linear edges. All rugs are handmade in Portugal in collaboration with Desistart Group.
Trend Themes
1. Positive Reinvention of Negative Phrases - Businesses can explore how they can transform negative words or phrases into positive products or services.
2. Use of Hidden Elements in Design - Industries can incorporate hidden elements in products for a unique and fun sensory experience.
3. Handmade Products with Unique Features - Handmade industries can experiment with incorporating unique features in their products for added visual interest.
Industry Implications
1. Home Decor and Interior Design - The home decor and interior design industries can explore creating unique rugs or furniture with hidden elements for added fun and visual interest in homes or offices.
2. Graphic Design and Art - Graphic designers and artists can experiment with incorporating hidden elements or messages in their designs for a unique and fun sensory experience for viewers.
3. Handicrafts and Textile Industries - Handicrafts and textile industries can explore adding unique features, such as hidden flaps of color, in their handmade products for added visual interest and to stand out in a crowded market.
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