Not Mass Produced Promotes Beyond the Department Stores
Andrew Robertson — April 12, 2012 — Social Good
References: notmassproduced & facebook
The UK-based company Not Mass Produced is dedicated towards promoting UK, French and other European artisans who abide by ethical and eco-friendly practices. By reducing their carbon footprint and buying local, the group is supporting the economy while making a positive impact on social and economic forces.
Following a quality versus quantity approach, Not Mass Produced ensures that the products they sell and the artists they support go towards preserving traditional artisan crafts and skills.
Big name brands have the monopoly on the fashion market due to their sponsored ad campaigns and season-based promotions; however, a great deal of talent exists within the independent and self-promoted sphere. Often times these artists don't get the recognition they deserve, but great, ethical fashion is abundant -- all you have to do is turn your attention away from the big display windows.
ContactInformation
Not Mass Produced website
Not Mass Produced on Facebook
Not Mass Produced on Twitter
Not Mass Produced blog
Following a quality versus quantity approach, Not Mass Produced ensures that the products they sell and the artists they support go towards preserving traditional artisan crafts and skills.
Big name brands have the monopoly on the fashion market due to their sponsored ad campaigns and season-based promotions; however, a great deal of talent exists within the independent and self-promoted sphere. Often times these artists don't get the recognition they deserve, but great, ethical fashion is abundant -- all you have to do is turn your attention away from the big display windows.
ContactInformation
Not Mass Produced website
Not Mass Produced on Facebook
Not Mass Produced on Twitter
Not Mass Produced blog
Trend Themes
1. Ethical Fashion - There is an opportunity for disruptive innovation in developing new ethical fashion products that cater to the growing market demand and support local artisans.
2. Sustainable Consumption - An opportunity exists to disrupt the traditional fashion market by promoting sustainable consumption and reducing our carbon footprint.
3. Support of Local Economy - There is a disruptive opportunity to promote the local economy through supporting local artisans with ethical and eco-friendly practices.
Industry Implications
1. Fashion Industry - The fashion industry can disrupt traditional norms by adopting and promoting ethical and sustainable consumption practices, while supporting local artisans.
2. Artisan Industry - Artisan industry can disrupt traditional norms by incorporating ethical and eco-friendly practices that promote sustainable consumption and support the local economy.
3. Online Retail Industry - There is a disruptive opportunity for online retail companies to explore and promote ethical and sustainable consumption practices, featuring the work of local artisans.
4.9
Score
Popularity
Activity
Freshness
