Nosy Wine Club Has Wine Experts Make Choices for UK Drinkers
Justin Lam — October 12, 2018 — Lifestyle
References: nosywineclub & thedrinksbusiness
Conceived by Porto-based Marta Maia, Nosy Wine Club is a new subscription service that is now open for orders, with its first shipment set to go out on the 20th of November. Aimed at bringing "back the fun of discovering new wines,” the Nosy Wine Club hopes to offer UK wine consumers something more than the bland and uninspired selection found in supermarkets. The subscription currently costs £55 a month and members can decide to have either monthly deliveries or deliveries every two or three months.
Another key element of the Nosy Wine Club is its showcase of wine experts. All of the selections in the box are chosen by an expert, changing each month. The inaugural selection of wines will be chosen by Sarah Heller MW, Wineluxe Magazine's Person of the Year and the world's youngest Master of wine.
Another key element of the Nosy Wine Club is its showcase of wine experts. All of the selections in the box are chosen by an expert, changing each month. The inaugural selection of wines will be chosen by Sarah Heller MW, Wineluxe Magazine's Person of the Year and the world's youngest Master of wine.
Trend Themes
1. Curated Subscription Services - The Nosy Wine Club's curated selection of wines by expert wine critics disrupts the traditional wine retail industry by offering consumers a personalized and unique wine experience.
2. Personalized Wine Discovery - Nosy Wine Club brings back the fun of discovering new wines by delivering expertly chosen wines to UK consumers, providing a disruptive innovation opportunity in the wine market.
3. Expert-led Consumer Experience - Nosy Wine Club's use of renowned wine experts to curate monthly wine selections creates a disruptive opportunity for collaborations between wine professionals and subscription-based companies looking to enhance customer satisfaction.
Industry Implications
1. Wine Retail - The Nosy Wine Club's curated subscription service challenges the traditional wine retail industry and presents an opportunity for retailers to rethink their approach to wine selection and personalization.
2. Subscription Services - Nosy Wine Club's curated wine boxes pave the way for innovative subscription services, inspiring other industries to explore similar personalized and expert-led curated experiences.
3. Wine Media - Nosy Wine Club's collaboration with wine experts creates opportunities for wine media outlets to form partnerships and showcase their industry knowledge through curated selections and recommendations.
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