This Banana-Flavored Gum Will be Re-Released in Brazil
Mishal Omar — August 17, 2016 — Lifestyle
References: exame.abril.br & g1.globo
This nostalgic gum flavor is well known among those who lived in the 90s in Brazil.
The 'Bubbaloo Sabor Banana' gum became famous in 1991 with a playful advertisement that featured a memorable song as well as a vibrant flavor that appealed to young people. After much demand from consumers, the snack company 'Mondelez Brazil' decided to offer the gum in the country once again. The brand did this to target older consumers who had a nostalgic soft-spot for the gum, as well as to appeal to new generations who have not yet tried it. To advertise this nostalgic gum, the company hopes to once again create a memorable campaign but this time one that occurs in the digital sphere rather than on TV.
The re-emergence of this once-popular gum works to please consumers of all ages.
The 'Bubbaloo Sabor Banana' gum became famous in 1991 with a playful advertisement that featured a memorable song as well as a vibrant flavor that appealed to young people. After much demand from consumers, the snack company 'Mondelez Brazil' decided to offer the gum in the country once again. The brand did this to target older consumers who had a nostalgic soft-spot for the gum, as well as to appeal to new generations who have not yet tried it. To advertise this nostalgic gum, the company hopes to once again create a memorable campaign but this time one that occurs in the digital sphere rather than on TV.
The re-emergence of this once-popular gum works to please consumers of all ages.
Trend Themes
1. Nostalgia Marketing - There is an opportunity for companies to reintroduce nostalgic products to tap into the emotional connection and sentimentality of consumers.
2. Digital Advertising for Nostalgic Products - Companies can advertise nostalgic products in the digital sphere to reach a wider audience and engage with younger consumers.
3. Flavor Revival - Re-releasing discontinued flavors can generate buzz and drive sales for products with a cult following.
Industry Implications
1. Food and Beverage - Food and beverage companies can reintroduce nostalgic products to appeal to both older and younger generations.
2. Marketing and Advertising - Marketing and advertising agencies can create campaigns to evoke nostalgia and connect with consumers emotionally.
3. Consumer Goods - Consumer goods companies can take advantage of nostalgia marketing to capitalize on consumers' emotional connections with discontinued products.
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