Hermetic Square Embraces Nostalgic Fashion with Trippy Lookbook
References: instagram & highsnobiety
Contemporary Polish brand Hermetic Square taps into the movement of nostalgic fashion with an arcade game-informed collection for Fall/Winter 2018. With the rise of retro bars and the resurrection of vintage gaming modes, the offerings are sure to be a popular choice for consumers.
The capsule includes outerwear, t-shirts, and hoodies, some of which are adorned heavily with nostalgia-inducing graphics. Naturally, the entirety of Hermetic Square's Fall/Winter 2018 line-up entertains a 90s aesthetic, both in terms of tailoring and design motifs. The nostalgic fashion collection is debuted in a trippy, distorted lookbook. The contemporary street label goes one step further by promoting the retro arcade game-inspired capsule via a Tekken-themed video on its Instagram channel. Tekken is a fighting video game that was first released in 1994.
The capsule includes outerwear, t-shirts, and hoodies, some of which are adorned heavily with nostalgia-inducing graphics. Naturally, the entirety of Hermetic Square's Fall/Winter 2018 line-up entertains a 90s aesthetic, both in terms of tailoring and design motifs. The nostalgic fashion collection is debuted in a trippy, distorted lookbook. The contemporary street label goes one step further by promoting the retro arcade game-inspired capsule via a Tekken-themed video on its Instagram channel. Tekken is a fighting video game that was first released in 1994.
Trend Themes
1. Nostalgic Fashion - There is an opportunity for using inspiration from previous decades to create modern yet nostalgic fashion lines.
2. Retro Gaming - Incorporating retro gaming motifs and graphics into apparel could tap into a growing interest in vintage gaming culture.
3. Trippy Aesthetics - Bold, trippy designs and distorted images could be incorporated into fashion for a distinctive and eye-catching look.
Industry Implications
1. Fashion - Fashion brands could capitalize on a growing interest in nostalgic and retro-inspired clothing lines.
2. Gaming - Gaming companies could collaborate with fashion brands to create merchandise that appeals to vintage gaming enthusiasts.
3. Marketing and Advertising - Marketing and advertising agencies could create unique campaigns around nostalgic and trippy visuals to appeal to a young and modern demographic.
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