Norwegian Soft Drink Solo Launches Giant Message in a Bottle
Tia Clarke — April 14, 2013 — Marketing
References: solo.no & designtaxi
The people behind Norwegian Soft Drink Solo and Oslo-based PR agency Try/Apt have come up with an idea which is sure to spark public attention. They created a giant replica of a brightly colored plastic bottle in yellow and orange, and launched it on a solo mission across the Atlantic Ocean.
The gargantuan bottle is a staggering 26-feet long and weighs in at a colossal 2.5 tons. Whoever is lucky enough to find this giant bottle will uncover a case of 12 Solo drinks and a 12-square meter letter, which will reveal the details of a mysterious prize.
As the giant bottle is unmanned, it is hard to predict where it will end up. However, it does have a GPS system on-board, which will track and tweet its location throughout the journey. This is a whimsical and fun way to interact with customers and raise the brand’s profile.
The gargantuan bottle is a staggering 26-feet long and weighs in at a colossal 2.5 tons. Whoever is lucky enough to find this giant bottle will uncover a case of 12 Solo drinks and a 12-square meter letter, which will reveal the details of a mysterious prize.
As the giant bottle is unmanned, it is hard to predict where it will end up. However, it does have a GPS system on-board, which will track and tweet its location throughout the journey. This is a whimsical and fun way to interact with customers and raise the brand’s profile.
Trend Themes
1. Giant Replica PR Stunts - Companies can leverage attention-grabbing large PR stunts, like giant replicas, to increase brand awareness and interaction with customers.
2. Unmanned Promotions - Using unmanned vehicles for promotional events, like the giant bottle with GPS tracking, provides a unique and entertaining way to engage with customers.
3. Location-based Promotions - Incorporating GPS technology into promotional events allows for real-time tracking and location-based interaction with customers.
Industry Implications
1. Beverage - Beverage companies can utilize unique PR stunts and promotions, like the giant bottle, to increase brand recognition and sales.
2. Advertising & Marketing - Advertising and marketing agencies can develop creative and attention-grabbing promotional campaigns, like the giant bottle with GPS tracking, to drive engagement and brand awareness.
3. Technology - Technology companies can provide the GPS tracking and other technical features necessary for unmanned promotional events, like the giant bottle, to succeed.
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