'Noon Pacific Daily' Sends Subscribers a Song a Day
Joey Haar — January 13, 2017 — Pop Culture
References: noonpacific & engadget
Noon Pacific is a website and app that provides curated music playlists free of charge, and the company is moving into the field of music subscriptions with Noon Pacific Daily. The new service lets users pay a monthly fee in order to receive a daily text message with a new song recommendation.
Though Noon Pacific Daily offers less volume than larger services like Spotify or Apple Music, it's benefit is that each of the songs it delivers are picked by an actual human being (as opposed to an algorithm.) That level of personal care helps to separate the culture of the brand. Further, the monthly Noon Pacific Daily charge is less than the average cup of coffee, making it far more affordable than other services.
Though Noon Pacific Daily offers less volume than larger services like Spotify or Apple Music, it's benefit is that each of the songs it delivers are picked by an actual human being (as opposed to an algorithm.) That level of personal care helps to separate the culture of the brand. Further, the monthly Noon Pacific Daily charge is less than the average cup of coffee, making it far more affordable than other services.
Trend Themes
1. Curated Music Playlists - The trend of curated music playlists offers an opportunity for personalized and hand-picked recommendations, separating the brand from algorithm-based services.
2. Text Message Subscriptions - The trend of text message subscriptions creates a unique way to deliver daily song recommendations, allowing for a direct and convenient user experience.
3. Affordable Subscription Services - The trend of affordable subscription services, such as Noon Pacific Daily's low monthly fee, provides a disruptive opportunity to attract price-conscious customers.
Industry Implications
1. Music Streaming - The music streaming industry can leverage curated playlists and text message subscriptions to offer enhanced user experiences and differentiate from competitors.
2. Mobile Apps - Mobile app developers can explore the use of text message subscriptions as a means to deliver personalized content and engage users in new and innovative ways.
3. Subscription-based Services - The subscription-based services industry can learn from Noon Pacific Daily's affordable pricing strategy and explore opportunities to provide cost-effective offerings to consumers.
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