The NK Stockholm Spring Scent Campaign Stars Johanna Jonsson
Meghan Young — May 9, 2013 — Fashion
References: nk.se & fashiongonerogue
There is a perfume out there for people of all walks of life and the NK Stockholm Spring Scent ad campaign proves it. At least, when it comes to the different tastes and styles of fashionable women. Model Johanna Jonsson embraces multiple personalities to capture the essence of each scent. Whether a woman is a clubbing diva, elegant socialite or natural beauty, the Swedish retailer has her covered in the fragrance department.
The NK Stockholm Spring Scent ad campaign was shot by photographer Jesse Laitinen with art direction by Garbergs. It promotes the perfumes of Yves Saint Laurent, Jimmy Choo, Profumum and more. Jonsson's transformative looks were achieved by hairstylist Linda Shalabi and makeup artist Ignacio Alonso.
The NK Stockholm Spring Scent ad campaign was shot by photographer Jesse Laitinen with art direction by Garbergs. It promotes the perfumes of Yves Saint Laurent, Jimmy Choo, Profumum and more. Jonsson's transformative looks were achieved by hairstylist Linda Shalabi and makeup artist Ignacio Alonso.
Trend Themes
1. Multi-personality Advertising - Explore innovative ways to showcase product versatility by portraying multiple personalities in advertising campaigns.
2. Individualized Fragrance Experiences - Discover disruptive opportunities to personalize fragrance experiences based on different tastes and styles of consumers.
3. Collaborations Between Fashion and Fragrance Brands - Identify potential partnerships between fashion and fragrance brands to create cohesive and impactful advertising campaigns.
Industry Implications
1. Fashion - Leverage the fusion of fashion and fragrance industries to create unique and engaging advertising experiences.
2. Cosmetics - Develop innovative ways to enhance the connection between makeup and perfume in advertising campaigns.
3. Art and Design - Explore creative collaborations between photographers, art directors, and fragrance brands to create visually stunning perfume ads.
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