Nissan Mexicana and VerdMX Create Green Sculptures Throughout City
Katherinev123 — July 17, 2012 — Autos
References: innovacionmexico.mx & springwise
The nonprofit organization VerdMX has teamed up with Nissan Mexicana to create five large vertical gardens, which have been installed throughout Mexico City's public areas. The giant green sculptures are part of a Nissan Mexicana campaign called 'Respira' (or 'Breathe) that aims to promote the automaker's "conscience" and commitment to eco-friendly living and practices.
The large vertical gardens infuse the otherwise drab and grey-toned city with a fresh and invigorating splash of green. They also provide an aesthetically pleasing way to improve air quality around the city, as well as absorb noise from traffic. According to VerdMX, the green sculptures will also reduce "heat island temperature" and contribute to the improvement of the quality of life for those residing in Mexico City.
The large vertical gardens infuse the otherwise drab and grey-toned city with a fresh and invigorating splash of green. They also provide an aesthetically pleasing way to improve air quality around the city, as well as absorb noise from traffic. According to VerdMX, the green sculptures will also reduce "heat island temperature" and contribute to the improvement of the quality of life for those residing in Mexico City.
Trend Themes
1. Vertical Gardens - Disruptive innovation opportunity: Creating vertical gardens in urban areas to improve air quality and aesthetics.
2. Eco-friendly Living - Disruptive innovation opportunity: Developing eco-friendly practices and products to promote sustainable living.
3. Improving Quality of Life - Disruptive innovation opportunity: Implementing solutions that contribute to the improvement of people's quality of life in urban areas.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrating eco-friendly features in vehicles to address environmental concerns and promote sustainability.
2. Environmental Conservation - Disruptive innovation opportunity: Creating solutions and services that support environmental conservation efforts and promote a greener world.
3. Urban Planning - Disruptive innovation opportunity: Developing strategies and technologies to enhance the livability and sustainability of urban areas.
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