The Nissan Leaf Lance Armstrong Ads Take a Look at Rear Ends
Vittoria Natarelli — July 5, 2010 — Eco
The Nissan Leaf Lance Armstrong commercial stars the cyclist and his years of seeing rear ends.
The Nissan Leaf is a green car and the commercial looks through Lance Armstrong's eyes as he would train. Spending lots of time breathing in exhaust, I am sure the Tour De France multi-winner has some good reasons to want cleaner air. The Nissan Leaf Lance Armstrong combines incredible technology with an incredibly athlete.
Implications - Consumers appreciate products and services that are supported or endorsed by celebrities they admire. They feel connected to these icons, and therefore trust their judgement and opinions regarding purchase decisions. Companies who are striving to appeal to certain niche markets should arrange to have their product endorsed by a celebrity who that group respects.
The Nissan Leaf is a green car and the commercial looks through Lance Armstrong's eyes as he would train. Spending lots of time breathing in exhaust, I am sure the Tour De France multi-winner has some good reasons to want cleaner air. The Nissan Leaf Lance Armstrong combines incredible technology with an incredibly athlete.
Implications - Consumers appreciate products and services that are supported or endorsed by celebrities they admire. They feel connected to these icons, and therefore trust their judgement and opinions regarding purchase decisions. Companies who are striving to appeal to certain niche markets should arrange to have their product endorsed by a celebrity who that group respects.
Trend Themes
1. Celebrity Endorsements - Opportunities for businesses to leverage celebrity endorsements to connect with consumers and increase sales.
2. Green Transportation - Innovative technology and environmentally friendly vehicles becoming increasingly important in the automotive industry.
3. Air Quality Awareness - Growing awareness and concern about air pollution and its effects pave the way for businesses in the air filtration industry.
Industry Implications
1. Automotive - Opportunities for companies to invest in and develop green vehicle technology and leverage celebrity endorsements for marketing.
2. Marketing and Advertising - Businesses can specialize in celebrity endorsement deals to gain market share and connect with potential customers in niche markets.
3. Air Filtration - Demand for products and services focused on improving air quality is on the rise, presenting opportunities for businesses in the air filtration industry.
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