Nissan Leaf Ad Challenges the View That We're Dependent on Oil
Christopher DeLuca — May 30, 2011 — Autos
The current Nissan Leaf Ad is innovative in its ability to challenge the view that we are dependent upon oil: the ad displays numerous examples of how electricity is used for products in our lives and portrays them instead as running on oil. The ad succeeds at being humorous and thought-provoking.
Some of the examples for the Nissan Leaf ad include an oil-powered desktop computer, coffe machine and laptop. The questions that the ad asks are, "What if everything ran on gas? Then again, what if everything didn't?" The Nissan Leaf ad bills its vehicle as innovation for the planet because it uses 100 percent electricity.
The ad works to combat the prevailing view that we cannot transition to a cleaner way of transporting ourselves.
Some of the examples for the Nissan Leaf ad include an oil-powered desktop computer, coffe machine and laptop. The questions that the ad asks are, "What if everything ran on gas? Then again, what if everything didn't?" The Nissan Leaf ad bills its vehicle as innovation for the planet because it uses 100 percent electricity.
The ad works to combat the prevailing view that we cannot transition to a cleaner way of transporting ourselves.
Trend Themes
1. Electric Vehicle Revolution - The Nissan Leaf ad challenges the prevailing view of oil dependency, creating an opportunity for disruptive innovation in the electric vehicle industry.
2. Clean Energy Adoption - The ad promotes the idea of transitioning to a cleaner way of transportation, highlighting the potential for disruptive innovation in the clean energy industry.
3. Challenging Conventional Beliefs - The ad's thought-provoking approach opens up opportunities for disruptive innovation in challenging traditional notions of oil dependency in various industries.
Industry Implications
1. Electric Vehicle - The Nissan Leaf ad creates an opportunity for disruptive innovation in the electric vehicle industry by challenging the prevailing view of oil dependency.
2. Clean Energy - The ad promotes the transition to cleaner transportation, presenting a disruptive innovation opportunity in the clean energy industry.
3. Advertising and Marketing - The ad's ability to challenge conventional beliefs opens up opportunities for disruptive innovation in the advertising and marketing industry.
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