Nissan is Entering Electric Racing with Its Nissan Formula E Car
Justin Lam — March 8, 2018 — Autos
Nissan has unveiled the Nissan Formula E car and is now the only Japanese automaker in Formula E. The new vehicle was built for season five of Formula E, and takes inspiration from the Doppler effect and a supersonic bird in flight. The entry of the Nissan Formula E car is the first move back into competitive racing by the brand and Nissan hopes that further development in this field will lead to greater development in its consumer vehicles.
Like previous seasons of Formula E the chassis used by every competitor will be exactly the same, with individual teams left to install their own electronics, inverters, gearboxes and motors to gain a competitive edge. While Nissan has yet to detail what these components will be, they have spoken out about the custom paint on the car. Instead of the iconic red and white, the Nissan Formula E car sports a more intimidating black, white and grey paint scheme. The gradient created between colors was meant to resemble the sonic pulse created by the Doppler effect, with red accents used to accentuated certain pieces of the car.
Like previous seasons of Formula E the chassis used by every competitor will be exactly the same, with individual teams left to install their own electronics, inverters, gearboxes and motors to gain a competitive edge. While Nissan has yet to detail what these components will be, they have spoken out about the custom paint on the car. Instead of the iconic red and white, the Nissan Formula E car sports a more intimidating black, white and grey paint scheme. The gradient created between colors was meant to resemble the sonic pulse created by the Doppler effect, with red accents used to accentuated certain pieces of the car.
Trend Themes
1. Electric Racing - The entry of the Nissan Formula E car signals the growing trend of electric racing, creating opportunities for disruptive innovations in the automotive industry.
2. Formula E Customization - The customization of electronics, inverters, gearboxes, and motors in Formula E cars opens up possibilities for disruptive innovation in the electric vehicle components industry.
3. Doppler-inspired Designs - The use of the Doppler effect and a supersonic bird in flight as design inspirations in the Nissan Formula E car showcases the trend of incorporating nature and physics into innovative car designs.
Industry Implications
1. Automotive - The entry of Nissan into Formula E racing highlights the potential disruptive innovation opportunities in the automotive industry, specifically related to electric vehicles and racing technology.
2. Electric Vehicle Components - The customization of electronics, inverters, gearboxes, and motors in Formula E cars presents disruptive innovation opportunities in the electric vehicle components industry, enabling companies to create advanced and high-performance components.
3. Design and Styling - The use of Doppler-inspired designs in the Nissan Formula E car showcases the potential for disruptive innovation in the design and styling industry, where nature and physics can be incorporated into product aesthetics.
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