Nissan Cube Print Campaign Pokes Fun at Symmetry
Luisa Amanda Gomes — April 15, 2010 — Autos
References: cubelist & adsoftheworld
The Nissan Cube print campaign challenges our views on symmetry. Having a symmetrical face and body is considered desirable in today's society, yet Nissan Cube's print campaign takes that notion and turns it on its head.
The ad campaign consists of these three models, where they depict one half of their bust and then have it perfectly mirrored. The result is actually a very goofy-looking face. The slogan then reads, "Symmetry sucks. New Nissan Cube. Humans aren't symmetrical why should their cars be?"
Thus, this campaign effectively piques my curiosity of their non-symmetrical vehicle. If you're curious as well, you can check out the Nissan Cube by clicking on the links provided.
The ad campaign consists of these three models, where they depict one half of their bust and then have it perfectly mirrored. The result is actually a very goofy-looking face. The slogan then reads, "Symmetry sucks. New Nissan Cube. Humans aren't symmetrical why should their cars be?"
Thus, this campaign effectively piques my curiosity of their non-symmetrical vehicle. If you're curious as well, you can check out the Nissan Cube by clicking on the links provided.
Trend Themes
1. Challenging Symmetry - Exploring and challenging the traditional concept of symmetry in advertisements.
2. Goofy Marketing - Utilizing humor and unconventional aesthetics in ad campaigns to capture attention and provoke consumer curiosity.
3. Non-symmetrical Design - Promoting the idea of non-symmetrical design as an innovative and unique feature in products.
Industry Implications
1. Automotive - Opportunity for automakers to differentiate their vehicles through non-symmetrical design and challenge traditional aesthetics.
2. Advertising and Marketing - Opportunity for marketing agencies to push creative boundaries and create memorable campaigns through unconventional approaches like symmetrical distortion.
3. Consumer Goods - Opportunity for consumer goods companies to tap into the trend of challenging symmetry to stand out from competitors and appeal to consumers seeking unique and quirky products.
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