The Nissan Altima Bio-Color is an "Exclusive Genetic Color" Based on DNA
Laura McQuarrie — July 17, 2019 — Autos
References: Nissan-me & adsoftheworld
Thanks to innovation from Nissan, it's now possible to select the color for a new car using DNA, which results in the creation of a personal Nissan Altima Bio-Color. Within one's DNA, there's a ton of encoded information that is unique to an individual. As there are thousands of genes in the human genetic code, Nissan opted to select and analyze a group of genes related to vision and color recognition.
From two main genetic markers for color vision and night vision, Nissan puts together a Gene Color Map, which details all the colors available for the Nissan Altima, which it calls the "most exclusive color range ever used for a new car."
To determine their unique Nissan Altima Bio-Color, consumers are able to visit a participating Nissan Showroom and take a free DNA test.
From two main genetic markers for color vision and night vision, Nissan puts together a Gene Color Map, which details all the colors available for the Nissan Altima, which it calls the "most exclusive color range ever used for a new car."
To determine their unique Nissan Altima Bio-Color, consumers are able to visit a participating Nissan Showroom and take a free DNA test.
Trend Themes
1. Dna-determined Car Colors - Opportunity for car manufacturers to use DNA analysis to create personalized car colors based on individual genetic traits.
2. Gene Color Mapping - Potential to develop gene color maps to determine exclusive color ranges for various products, not limited to cars.
3. Personalized Product Selection - Advancement in personalized product selection based on individual genetic information, expanding beyond car colors.
Industry Implications
1. Automotive - Opportunity for automobile manufacturers to offer personalized car colors based on customer DNA analysis.
2. Genomics - Potential for genomics companies to collaborate with various industries to develop DNA-based product customization.
3. Consumer Goods - Advancement in personalized product selection based on DNA analysis, creating opportunities for customizing consumer goods beyond cars.
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