'Nine' Offers a Way for Instagram Users to Connect Over Interests
Laura McQuarrie — February 10, 2016 — Tech
References: wersm & itunes.apple
'Nine' is an app that takes a page from Tinder in order to help people online make real-world connections. Rather than being strictly for the purposes of dating, Nine has a unique premise that's all about helping Instagram users connect based on mutual interests.
Once logged in via their Instagram account, Nine collects a user's top nine posts. In terms of describing themselves, users express themselves in hashtags in order to find the most relevant matches.
Just like Tinder, users are able to swipe in order to identify which users they'd most like to connect with. If there's a mutual match, the two users will be able to begin chatting to learn more about what else they may have in common.
Once logged in via their Instagram account, Nine collects a user's top nine posts. In terms of describing themselves, users express themselves in hashtags in order to find the most relevant matches.
Just like Tinder, users are able to swipe in order to identify which users they'd most like to connect with. If there's a mutual match, the two users will be able to begin chatting to learn more about what else they may have in common.
Trend Themes
1. Social Friend-finding Apps - Disruptive innovation opportunity: Develop a friend-finding app that connects users based on mutual interests, like Nine does for Instagram users.
2. Interest-based Matchmaking - Disruptive innovation opportunity: Create a matchmaking platform that uses hashtag expressions to connect people with similar interests.
3. Swipe-based Connections - Disruptive innovation opportunity: Design a swipe-based app that allows users to connect with their most preferred matches, similar to the functionality of Nine.
Industry Implications
1. Social Networking - Disruptive innovation opportunity: Integrate the concept of connecting people based on interests into existing social networking platforms.
2. Online Dating - Disruptive innovation opportunity: Expand the functionalities of dating apps to include friend-finding based on shared interests, like Nine does for Instagram users.
3. Mobile App Development - Disruptive innovation opportunity: Develop new mobile apps that facilitate connection and interaction between users through a swipe-based interface, inspired by Nine.
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