Nike Launches a New Certified Fresh Tonal Dunk Low Sneaker
Nike introduces the new Certified Fresh color palette to join the ongoing expansive roster of its signature Dunk Low sneaker model. The upper is designed with mesh materials at the toe boxes, the quarters, and the collars for a touch of breathability from the base.
It is then overlayed with suede materials for a buttery soft feel - the mesh is designed in a Light Smoke Grey hue and the suede is applied in a Photon Dust hue. Notably, the Swoosh branding and the heel overlays are marked with black tones for a stark contrast. It is also designed in slightly crackled leather for a textural feel as well and the interior and tongue are designed in white.
Image Credit: Nike
It is then overlayed with suede materials for a buttery soft feel - the mesh is designed in a Light Smoke Grey hue and the suede is applied in a Photon Dust hue. Notably, the Swoosh branding and the heel overlays are marked with black tones for a stark contrast. It is also designed in slightly crackled leather for a textural feel as well and the interior and tongue are designed in white.
Image Credit: Nike
Trend Themes
1. Certified Fresh Sneaker Color Palette - Expanding on the popular Dunk Low sneaker model, Nike has introduced a new Certified Fresh color palette that presents an opportunity for other sneaker brands to explore fresh colors and materials.
2. Breathable Mesh and Suede Overlays - The use of breathable mesh and buttery soft suede overlays is a trend that presents opportunities for athletic and fashion footwear companies to combine form and function in their designs.
3. Textural Details in Sneaker Design - The slightly crackled leather and white interior and tongue of the Nike Dunk Low SNeaker presents an opportunity for sneaker brands to experiment with unique textural details that complement their designs.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can seize the trend of breathable materials and innovative textures to offer consumers high-performance sneakers that also stand out for their unique style.
2. Fashion Footwear - Fashion footwear companies can explore the Certified Fresh color palette trend to create fresh and appealing designs that cater to fashion-savvy consumers looking for stylish and comfortable footwear.
3. Luxury Footwear - Luxury footwear brands can capitalize on the trend of textural details in sneaker design to offer premium and exclusive sneakers that feature unique and luxurious details.
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