The NikeLab Kobe X Elite Brings Shoe Technology Forward
Rahul Kalvapalle — April 14, 2015 — Fashion
The NikeLab Kobe X Elite is a fine basketball shoe that is the result of a collaboration between Nike, Inc., Nike VP of Creative Concepts Tinker Hatfield and Fragment Design founder Hiroshi Fujiwara.
This shoe is equipped with special Nike Free-inspired flex grooves which encourage natural movement, with pops of color highlighting this feature. Each colorway features a unique lining in the heel collar for added dynamic. Each sockliner boasts a silicone-printed Kobe logo for added underfoot feel. The shoe is also fitted with advanced cushioning and traction systems.
This shoe explores daring new concepts in athletic design, showing off the latest technologies and pondering future applications for them. In doing so, the shoe elevates existing technology in bold fashion and brings the Nike brand forward.
This shoe is equipped with special Nike Free-inspired flex grooves which encourage natural movement, with pops of color highlighting this feature. Each colorway features a unique lining in the heel collar for added dynamic. Each sockliner boasts a silicone-printed Kobe logo for added underfoot feel. The shoe is also fitted with advanced cushioning and traction systems.
This shoe explores daring new concepts in athletic design, showing off the latest technologies and pondering future applications for them. In doing so, the shoe elevates existing technology in bold fashion and brings the Nike brand forward.
Trend Themes
1. Athletic Design Concepts - Exploring new concepts in athletic design, this trend has disruptive innovation opportunities in creating cutting-edge sports shoes.
2. Advanced Cushioning Technology - With its fitted advanced cushioning system, this trend presents opportunities in developing innovative solutions for better comfort and support in athletic footwear.
3. Silicone-printed Logos - The use of silicone-printed logos in sockliners offers disruptive innovation opportunities in brand customization and personalization for sports shoes.
Industry Implications
1. Sporting Goods - The sporting goods industry can leverage the trends in athletic design concepts, advanced cushioning technology, and silicone-printed logos for creating future-forward sports footwear.
2. Fashion and Apparel - The fashion and apparel industry can explore the trends in athletic design concepts, advanced cushioning technology, and silicone-printed logos for incorporating innovative elements into stylish sports shoe designs.
3. Technology and Innovation - The technology and innovation industry can collaborate with sporting goods and fashion companies to develop cutting-edge technologies and materials that align with the trends in athletic design concepts and advanced cushioning technology for improved sports shoes.
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