These Nike Zoom Hyperflight Shoes are a Perfect Tribute to China
Sarah St.Jules — July 22, 2013 — Fashion
References: hypebeast & freshnessmag
For years, Nike has been the master of high-performance, stunning running shoes, and with the Nike Zoom Hyperflight Premium 'China' Pack, it has not disappointed.
Inspired by the three major cities Beijing, Shanghai and China, Nike has come out with a collection representing these cities. As an example, the Beijing shoe is called 'Lion,' and that is done to pay homage to the Northern city. These three pairs of shoes are all gorgeous, with bold metallic and even a tiger print.
Since this is Nike, the stylish kicks are still high-performing basketball shoes that are ready for you to be active in. Currently, these shoes are only available in China, but the worldwide release date is set for August. These Nike Zoom Hyperflight Premium 'China' shoes have combined athletic ability, style and a depiction of the strength and honor in China.
Inspired by the three major cities Beijing, Shanghai and China, Nike has come out with a collection representing these cities. As an example, the Beijing shoe is called 'Lion,' and that is done to pay homage to the Northern city. These three pairs of shoes are all gorgeous, with bold metallic and even a tiger print.
Since this is Nike, the stylish kicks are still high-performing basketball shoes that are ready for you to be active in. Currently, these shoes are only available in China, but the worldwide release date is set for August. These Nike Zoom Hyperflight Premium 'China' shoes have combined athletic ability, style and a depiction of the strength and honor in China.
Trend Themes
1. City-inspired Footwear - The creation of shoe collections inspired by cities presents an opportunity to combine fashion and cultural representation.
2. Performance Style Shoes - Combining the style and comfort of fashion with the performance of athletic wear can lead to the creation of high-performance shoes that are also eye-catching and trendy.
3. Honoring Culture Through Footwear - By designing shoes that depict cultural symbols and themes, companies can create products that appeal to consumers seeking to express their cultural identity.
Industry Implications
1. Fashion - Fashion retailers can capitalize on the trend of city-inspired footwear to offer their customers a unique and culturally-inspired product.
2. Sports Apparel and Equipment - The trend of performance style shoes presents an opportunity for sports equipment and apparel companies to create a new segment of high-performance, stylish shoes that cater to consumers’ diversified needs.
3. Cultural Products - The use of cultural symbols and themes in Nike’s 'China' pack can inspire other companies in the cultural products industry to create similar products that appeal to consumers seeking to honor and express their cultural heritage.
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