Nike Yoga Footstickers Protect Feet and Improve Control
Christopher DeLuca — August 31, 2011 — Lifestyle
The Nike Yoga Footstickers are an innovative piece of athletic wear technology that really take the feminine form into account. The footstickers are specifically designed to protect the feet and improve control of movements while performing yoga.
What I particularly like about the Nike Yoga Footstickers is how aesthetically compelling they are. Products like these, by Nike and other companies, have the opportunity to capture a large market of woman that is looking for both form and function in their athletic gear.
Implications - Woman are increasingly looking for services and products that are specifically tailored to them. The Nike Yoga Footstickers tap into this desire and create a product that is geared towards the way women exercise. Companies should take this mindset into account in order to capture this market.
What I particularly like about the Nike Yoga Footstickers is how aesthetically compelling they are. Products like these, by Nike and other companies, have the opportunity to capture a large market of woman that is looking for both form and function in their athletic gear.
Implications - Woman are increasingly looking for services and products that are specifically tailored to them. The Nike Yoga Footstickers tap into this desire and create a product that is geared towards the way women exercise. Companies should take this mindset into account in order to capture this market.
Trend Themes
1. Feminine Athletic Wear - There is an opportunity to create more athletic wear designed specifically for women, like the Nike Yoga Footstickers.
2. Form and Function - Products that combine both form and function, like the aesthetically compelling Nike Yoga Footstickers, have the potential to appeal to a wide market.
3. Personalization - There is a growing demand for personalized products and services, and companies that can tailor their athletic gear to specific needs can tap into this trend.
Industry Implications
1. Athletic Apparel - Athletic apparel companies, like Nike and others, can create more products specifically designed for women, such as the Nike Yoga Footstickers.
2. Fitness - Fitness industry professionals could incorporate products like the Nike Yoga Footstickers into their classes and offerings to provide a more tailored experience for female clients.
3. Technology - There is an opportunity for technology companies to create innovative solutions that can enhance the athletic experience for women, such as products that combine form and function like the Nike Yoga Footstickers.
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