The Nike Trois Collection Strives for Seamless Design
Amelia Roblin — August 9, 2012 — Fashion
References: behance.net & yankodesign
Just as you'd hope that a triathlete would move swiftly from one sport to the next, the Nike Trois collection of athletic wear and gear has been designed to embody smooth transitions. This is in terms of wearability and appearance.
While working with Plex Studio in Costa Rica, Herald Urena conceived this conceptual line of clothing and footwear for running, bicycling and swimming. The objective was to carry the same aesthetic design through each individual piece so that the wearer would be immediately recognizable after a costume change. Obviously, the same canary yellow and silvery gray colors were used throughout the patterned lycra outfits, the bike and running shoes and the carry-all backpack. Additionally, the Nike Trois garments are optimized for speedy swapping between events.
While working with Plex Studio in Costa Rica, Herald Urena conceived this conceptual line of clothing and footwear for running, bicycling and swimming. The objective was to carry the same aesthetic design through each individual piece so that the wearer would be immediately recognizable after a costume change. Obviously, the same canary yellow and silvery gray colors were used throughout the patterned lycra outfits, the bike and running shoes and the carry-all backpack. Additionally, the Nike Trois garments are optimized for speedy swapping between events.
Trend Themes
1. Coordinated Triathlete Clothing - Creating seamless and interchangeable athletic wear and gear for triathletes that allows for quick transitions between sports.
2. Aesthetic Design Continuity - Designing clothing and footwear collections with consistent colors and patterns to create a recognizable and cohesive brand identity.
3. Optimized Swapping Technology - Developing innovative clothing and gear that facilitates fast and efficient changes between different athletic activities.
Industry Implications
1. Athletic Apparel - The athletic clothing industry can explore the development of coordinated triathlete clothing to cater to the needs of this specific market segment.
2. Footwear - The footwear industry can capitalize on the demand for running, cycling, and swimming shoes that offer seamless design and optimized performance.
3. Sporting Goods - The sporting goods industry can focus on creating accessories like carry-all backpacks that are designed for easy and quick transition between different sports in triathlons.
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