Sponsored Athletes Wear Nike Tennis 2014 Wimbledon Footwear Collection
Meghan Young — June 13, 2014 — Fashion
If shoes are good enough for the world's best athletes, then they are good enough for the average folk; that is how people should think of the Nike Tennis 2014 Wimbledon Footwear Collection. It is chock full of footwear designs that will be worn by the brand's sponsored athletes this year at the All England Club beginning on June 23, 2014.
All-white except for the bright green accents for men and more subtle bronze for the women's styles, the Nike Tennis 2014 Wimbledon Footwear Collection is comprised of three models for each: the Lunar Ballistic, the Air Max Cage, and the Zoom Vapor Tour 9.5. Currently available online at Nike.com, the shoes are as chic as they are functional. People's tennis game will only benefit from these shoes.
All-white except for the bright green accents for men and more subtle bronze for the women's styles, the Nike Tennis 2014 Wimbledon Footwear Collection is comprised of three models for each: the Lunar Ballistic, the Air Max Cage, and the Zoom Vapor Tour 9.5. Currently available online at Nike.com, the shoes are as chic as they are functional. People's tennis game will only benefit from these shoes.
Trend Themes
1. Nike Tennis 2014 Wimbledon Footwear Collection - The Nike Tennis 2014 Wimbledon Footwear Collection offers a disruptive innovation opportunity to the sports footwear industry by combining chic design with functionality.
2. All-white Tennis Shoes - The trend of all-white tennis shoes creates a disruptive innovation opportunity for footwear manufacturers to cater to the demand of stylish yet functional sports shoes.
3. Sponsored Athlete Endorsements - The trend of sponsored athletes wearing specific footwear collections presents an opportunity for brands to leverage athlete endorsements and increase sales.
Industry Implications
1. Sports Footwear - The sports footwear industry can take advantage of the Nike Tennis 2014 Wimbledon Footwear Collection trend by introducing similar stylish and functional shoe designs.
2. Fashion - The fashion industry can tap into the all-white tennis shoes trend and create innovative, fashionable sportswear pieces.
3. Sports Marketing - The sports marketing industry can explore the trend of sponsored athlete endorsements and develop innovative strategies to engage consumers and drive product sales.
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