Nike Sportswear x Hipstamatic Blends the World of Sports and Photography
Matt Ho — June 2, 2011 — Pop Culture
References: nike & highsnobiety
Perhaps one of the most interesting products from a collaborative effort is the Nike Sportswear x Hipstamatic camera, which also involves photographer Chris Hornbecker. For those who are unfamiliar, Hipstamatic is a digital photography app for the iPhone that replicates the image qualities of an antique camera.
The Nike Sportswear x Hipstamatic camera reflects the concept of the app fairly well. It's got a vintage look in a gray case with a contrasting orange basketball stripe. In addition to the camera, a pack of black and white film (you know, before micro SDs came along?) will be included with the kit, so that you can start taking pictures right away.
The fantastic Nike Sportswear x Hipstamatic pack is now available for purchase.
The Nike Sportswear x Hipstamatic camera reflects the concept of the app fairly well. It's got a vintage look in a gray case with a contrasting orange basketball stripe. In addition to the camera, a pack of black and white film (you know, before micro SDs came along?) will be included with the kit, so that you can start taking pictures right away.
The fantastic Nike Sportswear x Hipstamatic pack is now available for purchase.
Trend Themes
1. Collaborative Products - The Nike Sportswear x Hipstamatic camera is an example of a collaborative product that merges different industries and aesthetics.
2. Vintage Aesthetics - The Nike Sportswear x Hipstamatic camera capitalizes on the trend for vintage aesthetics by replicating the image qualities of an antique camera.
3. Mobile Photography - The Hipstamatic app and the Nike Sportswear x Hipstamatic camera tap into the trend of mobile photography, providing users with the ability to capture unique images on their smartphones.
Industry Implications
1. Athletic Apparel - The collaboration between Nike Sportswear and Hipstamatic opens up disruptive innovation opportunities for athletic apparel by introducing technology and aesthetics from the world of photography.
2. Mobile Apps - The Nike Sportswear x Hipstamatic collaboration showcases the potential for mobile apps to explore innovative partnerships and enhance user experiences.
3. Camera Equipment - The Nike Sportswear x Hipstamatic camera demonstrates the potential for disruptive innovation in camera equipment by combining vintage aesthetics with modern functionality.
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