Nikelab Promotes With Spiders
References: nike & wktokyo.jp
Nike is introducing new super light shoes that utilize the innovative Flywire technology. I am not exactly sure what's going on in this spanking new ad for their Nikelab division, but I think it has to do with the spider producing an ultra light yet very strong and durable web. That's just my guess.
Looking more like a clip from National Geographic magazine, the ad was created by W+K Tokyo and directed by Andrew Hall.
W+K Tokyo created a few other ads for nikelab to promote the new shoes. Check out Moon Jump, and Pillows.
Looking more like a clip from National Geographic magazine, the ad was created by W+K Tokyo and directed by Andrew Hall.
W+K Tokyo created a few other ads for nikelab to promote the new shoes. Check out Moon Jump, and Pillows.
Trend Themes
1. Innovative Flywire Technology - Opportunity for disruptive innovation in the footwear industry by using super light and durable materials.
2. Promotional Ads Featuring Natural Elements - Opportunity for disruptive innovation in advertising by incorporating nature-inspired imagery and storytelling.
3. Nikelab Division Product Promotion - Opportunity for disruptive innovation in the sports apparel industry by creating unique and captivating marketing campaigns.
Industry Implications
1. Footwear - Opportunity for disruptive innovation in the footwear industry by developing and releasing lightweight and durable shoe technology.
2. Advertising - Opportunity for disruptive innovation in the advertising industry by using nature-inspired imagery and storytelling techniques to promote products.
3. Sports Apparel - Opportunity for disruptive innovation in the sports apparel industry through unique and captivating marketing campaigns that highlight product features.
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