The Marcus Mariota Nike Shoe Box Features Intricate Laser Etching
Laura McQuarrie — May 23, 2015 — Fashion
References: news.nike & packagingoftheworld
Just as the sides of the Marcus Mariota sneakers are covered in an intricate pattern, so is the Nike shoe box packaging that contains them.
For the sake of efficiency and cost, shoes are often packaged in simple cardboard boxes. Despite being colorful or matching the contents of the box, this kind of packaging is thought of as disposable. In contrast to this, this Nike shoe box created by Gallagher Designs features a precious laser-etched patterning that is suggestive of quality craftsmanship and a high attention to detail.
By presenting the shoes in this way, unboxing the item becomes more of an experience. Even after the initial opening, the box has the potential to become a keepsake item for its beauty and quality material choices.
For the sake of efficiency and cost, shoes are often packaged in simple cardboard boxes. Despite being colorful or matching the contents of the box, this kind of packaging is thought of as disposable. In contrast to this, this Nike shoe box created by Gallagher Designs features a precious laser-etched patterning that is suggestive of quality craftsmanship and a high attention to detail.
By presenting the shoes in this way, unboxing the item becomes more of an experience. Even after the initial opening, the box has the potential to become a keepsake item for its beauty and quality material choices.
Trend Themes
1. Intricate Packaging Design - Disruptive innovation opportunity: Explore new methods of packaging design that enhance the unboxing experience and create keepsake items.
2. Personalized Shoe Packaging - Disruptive innovation opportunity: Develop customizable shoe packaging options that reflect the individuality and preferences of consumers.
3. Luxury Product Presentation - Disruptive innovation opportunity: Create packaging solutions that elevate the presentation of products and communicate a sense of luxury.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrate unique and visually appealing packaging designs to differentiate footwear brands and enhance consumer experience.
2. Design and Printing Services - Disruptive innovation opportunity: Offer specialized design and printing services catered to creating intricate and customized packaging for various industries.
3. E-commerce - Disruptive innovation opportunity: Develop innovative packaging solutions that enhance the online shopping experience and create memorable unboxing moments.
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