Nike Adds Another Sneaker Model to the Unity Collection
Nike introduces another footwear model to join its Unity collection that spotlights the Air Max Plus sneaker silhouette in a dark tonal colorway. Half of the shoe is done up in black and the other half boasts a gradient tonal design. The selection of this color stems from the overarching theme that is inspired by the sense of harmony despite differences that exist.
This is a strong message that is applicable to the varying social climates throughout the globe. The design by Sean McDowell highlights the black lateral side of the shoe and has a white outline that wraps around the Swoosh branding. On the medial side of the shoe, it has a black rib cage that wraps ove a oclorful gradient canvas base.
Image Credit: Nike
This is a strong message that is applicable to the varying social climates throughout the globe. The design by Sean McDowell highlights the black lateral side of the shoe and has a white outline that wraps around the Swoosh branding. On the medial side of the shoe, it has a black rib cage that wraps ove a oclorful gradient canvas base.
Image Credit: Nike
Trend Themes
1. Harmony-themed Footwear - There is a rising trend for footwear designs that promote unity and harmony, creating opportunities for brands to showcase their commitment to social causes.
2. Tonal Colorways - The use of gradient and tonal colorways in footwear is gaining popularity, creating opportunities for innovative designs that blend colors harmoniously.
3. Dual Toned Sneakers - Sneaker designs with dual-toned aesthetics are becoming a trend, providing opportunities for brands to experiment with contrasting color combinations.
Industry Implications
1. Footwear - The footwear industry can incorporate harmony-themed designs, tonal colorways, and dual-toned aesthetics into their products to meet the changing demands of consumers.
2. Fashion Retail - With consumers looking for more meaningful purchases, fashion retailers can adopt the use of harmony-themed designs, tonal colorways, and dual-toned sneakers to stand out in the market and connect with customers.
3. Social Activism - Brands that incorporate unity and harmony themes into their designs have the opportunity to connect with socially-conscious consumers who prioritize brands that align with their beliefs and values.
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