Lisa Lehane — January 2, 2006 — Fashion
References: nikeid_ & coolhunting
Go to Nike's 255 Elizabeth Street store in Manhattan and you might find yourself getting bounced. Entry is restricted to those with an appointment, and appointments are restricted to those with an invitation. The rumor is that the iD Design Lab will be available to the public via a lottery sometime woon.
Implications - From what's been described, the place is essentially all about customization. It's like designing your own shoe on the NikeiD website, only the colors and materials you get to use are only available at the lab. The iD Design Lab is all about creating your very own customized shoe exclusive to you. It's definitely a unique approach to customer interaction.
Implications - From what's been described, the place is essentially all about customization. It's like designing your own shoe on the NikeiD website, only the colors and materials you get to use are only available at the lab. The iD Design Lab is all about creating your very own customized shoe exclusive to you. It's definitely a unique approach to customer interaction.
Trend Themes
1. Customization - Nike's iD Design Lab allows customers to create their own customized shoes with exclusive colors and materials, offering a unique approach to customer interaction.
2. Limited Access - Nike's iD Design Lab requires appointments and invitations, creating a sense of exclusivity and demand for customers.
3. Lottery System - Nike's plan to open the iD Design Lab to the public via a lottery system introduces an element of excitement and anticipation for potential customers.
Industry Implications
1. Footwear - Nike's iD Design Lab disrupts the traditional footwear industry by offering customers the ability to design their own exclusive shoes.
2. Retail - Nike's use of limited access and a lottery system at the iD Design Lab introduces new ways to engage with customers and create demand, potentially impacting the retail industry's customer experience strategies.
3. Fashion - Nike's iD Design Lab brings a new level of personalization and customization to the fashion industry, allowing customers to design unique and exclusive shoes.
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