The Nike Golf 'Play in the Now' Ads Encourage Innovation in Golf Technology
Rahul Kalvapalle — May 2, 2014 — Lifestyle
References: nikeinc & adsoftheworld
Nike Golf launched an ad campaign titled 'Play in the Now' that aims to convey the importance of innovation in the sport, and poke fun at those who are afraid to try new technology and miss out on advancements in innovation. The campaign complemented the release of the Nike VRS Covert 2.0 driver, which has been used by stars like Tiger Woods, Rory McIlroy, Kevin Chappell and Nick Watney.
The 'Play in the Now' ads take the viewer on a journey through the various eras of golf technology, drawing a stark and humorous contrast between the anti-change golfers of yesteryear and the forward-looking approach required by modern golf.
The ad is the first in a planned series of ads highlighting Nike Golf's advancements in golf technology and design.
The 'Play in the Now' ads take the viewer on a journey through the various eras of golf technology, drawing a stark and humorous contrast between the anti-change golfers of yesteryear and the forward-looking approach required by modern golf.
The ad is the first in a planned series of ads highlighting Nike Golf's advancements in golf technology and design.
Trend Themes
1. Innovation in Golf Technology - The 'Play in the Now' ads highlight the importance of innovation in golf technology and the potential for disruptive advancements in the industry.
2. Embracing Change in Sports - The ad campaign encourages golfers to embrace change and adopt new technologies, paving the way for disruptive innovation in the sports industry.
3. Humorous Marketing Strategies - The 'Play in the Now' ads utilize humor to engage viewers and promote the message of innovation, providing an opportunity for disruptive marketing strategies in various industries.
Industry Implications
1. Sports Equipment Manufacturing - The advancements in golf technology highlighted in the ad campaign present disruptive innovation opportunities for the sports equipment manufacturing industry.
2. Digital Advertising - The humorous and engaging nature of the 'Play in the Now' ads opens up potential disruptive innovation opportunities in the field of digital advertising.
3. Golf Course Management - The emphasis on embracing change and utilizing new technologies in the golf industry presents disruptive innovation opportunities in the field of golf course management.
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