Nike Ekiden Collection Pays Homage to Japanese Running Clubs
References: nike & highsnobiety
Nike is set to release the Nike Ekiden Collection, which is another impressive series that features their high-performance runners that have received rave reviews. This will be a part of their Holiday 2011 series.
This time, the Nike Ekiden Collection pays homage to running clubs in Japanese universities. The shoe the brand will be releasing is the Lunarspider R 2 model, which utilizes Lunar technology that takes out a ton of weight from the show. The upper has a slick web design that offers flexibility, breathability and comfort. In addition to the runners, matching Full Zip Hoodies Ekiden AW77 and t-shirts will also accompany the new collection.
The matching Full Zip Hoodies Ekiden AW77 and t-shirts will be available in five different colors.
This time, the Nike Ekiden Collection pays homage to running clubs in Japanese universities. The shoe the brand will be releasing is the Lunarspider R 2 model, which utilizes Lunar technology that takes out a ton of weight from the show. The upper has a slick web design that offers flexibility, breathability and comfort. In addition to the runners, matching Full Zip Hoodies Ekiden AW77 and t-shirts will also accompany the new collection.
The matching Full Zip Hoodies Ekiden AW77 and t-shirts will be available in five different colors.
Trend Themes
1. University-inspired Footwear - Expanding university-inspired fashion lines could be a disruptive innovation opportunity for the fashion industry.
2. Lunar Technology - Incorporating Lunar technology in other types of footwear such as sandals and loafers can be a disruptive innovation opportunity for footwear industry.
3. Athletic Club Homage - Creating an athletic club-inspired fashion collection for broader sports clubs beyond running clubs can be a disruptive innovation opportunity for the fashion industry.
Industry Implications
1. Fashion - Fashion companies can explore university-inspired fashion lines to appeal to the younger demographics and set a trend.
2. Footwear - Footwear companies can explore using Lunar technology in other types of footwear to make them lightweight and comfortable.
3. Sports - Sportswear companies can create more apparel and footwear lines that pay tribute to athletic clubs and teams to broaden their customer base.
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