Nike Launches "AW77" Hoodies With the Help of Famous Athletes
Robyn Currie — September 3, 2009 — Lifestyle
References: hypebeast
Nike continues to use its clout as a major sportswear provider to great success with the launch of its new “AW77” hoodie and the ad campaign that goes with it.
Featuring some of today’s hottest sport stars like Maria Sharapova, Sofia Boutella, Alexandre Pato, Rafael Nadal, Manny Pacquiao, Kobe Bryant and master photographer David Sims, this photo spread is epic. Taking Nike’s master design, and running with it (no pun intended) the athletes let loose their off the court personalities in the spread for the Nike AW77 hoodies.
Featuring some of today’s hottest sport stars like Maria Sharapova, Sofia Boutella, Alexandre Pato, Rafael Nadal, Manny Pacquiao, Kobe Bryant and master photographer David Sims, this photo spread is epic. Taking Nike’s master design, and running with it (no pun intended) the athletes let loose their off the court personalities in the spread for the Nike AW77 hoodies.
Trend Themes
1. Athlete-driven Brand Collaborations - Opportunity for brands to collaborate with famous athletes to create and promote unique products, leveraging their personal brand and fan base.
2. Celebrity-endorsed Fashion Collections - Potential for fashion brands to partner with celebrities to create exclusive clothing lines that combine style and celebrity influence.
3. Sports-inspired Photography Campaigns - Innovative advertising approach for brands to incorporate athletes and sports elements into their photography campaigns, creating visually impactful content.
Industry Implications
1. Sportswear - Disruptive innovation opportunity for sportswear brands to collaborate with famous athletes, driving product innovation and market appeal.
2. Fashion - Opportunity for fashion brands to explore celebrity collaborations, merging fashion and fame to attract consumer attention and drive sales.
3. Advertising & Photography - Innovative opportunity for advertising and photography industries to incorporate sports stars into their campaigns, creating captivating visuals and attracting brand partnerships.
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