Collection Highlights
References: highsnobiety & lifever.wordpress
Nike is once again raising the bar in creating an outstanding collection for 2007 with a special something for everyone. If you want to know what people will be wearing on their feet next year then look no further. The Nike sneaker collections will combine both performance and design and blaze a trail which others can only follow.
Women will be specially catered for with a collection based around the world of Dance. The exciting new range will feature sleek and elegant design which packs a performance punch. Fit for any stage The Dance inspired collection will epitomise the showmanship of the arts and relay many messages with their colors and materials.
Let the cravings begin...
Women will be specially catered for with a collection based around the world of Dance. The exciting new range will feature sleek and elegant design which packs a performance punch. Fit for any stage The Dance inspired collection will epitomise the showmanship of the arts and relay many messages with their colors and materials.
Let the cravings begin...
Trend Themes
1. Performance-design Combination in Sneaker Collections - Nike's 2007 collection blends performance and design, setting a trend for sneaker brands to follow.
2. Specialized Collections for Women - Nike's dance-inspired collection designed for women's performance sets a trend for brands to create specialized collections for women's specific activities.
3. Color-material Retelling of Stories - Nike's Dance inspired sneaker collections use colors and materials to tell a unique story, setting a trend for sneakers to become a medium of storytelling through design choices.
Industry Implications
1. Sports and Fashion - Sports brands and fashion brands can collaborate to create performance-enhancing yet stylish sneaker collections.
2. Women's Fashion and Performance - There is an opportunity for brands to cater specifically to women's fashion and performance needs through specialized collections.
3. Sneaker Design and Storytelling - Sneaker brands can leverage design choices and materials to create unique stories and experiences for their customers.
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